CIVIQ Smartscapes Acquires Outdoor Interactive Station Rival Elevate DIGITAL February 2, 2016 by Super User The private equity firm that owns, among many things, CIVIQ Smartscapes, has acquired Chicago-based outdoor interactive station rival Elevate DIGITAL. CIVIQ is the design and manufacturing company that’s part of a consortium putting interactive kiosks on the streets of New York City’s boroughs. That consortium includes Intersection (Titan, Control Group and Google), Qualcomm and CityBridge. CIVIQ …
Monster Settles Social Media Visualization Patent Dispute With TigerLogic January 26, 2016 by Super User Orlando-based Monster Media has reached a settlement in the patent infringement action it filed in New York courts last summer against Portland,OR-based TigerLogic Corp, over the use of methods that put real time social media posts on digital signs. The terms of the settlement are, as you might expect, confidential. “The value of our Intellectual Portfolio enables continued innovation …
Navori Powering Massive 20K+ Tablet Ad Network In Saudi Arabia Taxis January 25, 2016 by Super User The Swiss signage software firm Navori has a monster rollout underway in Middle Eastern countries, using its on-premise QL management and play-out software on tablets installed as media screens in some 20,000 taxis, with another 30,000 to come. It would have to be one of the larger signage and digital OOH rollouts out there, and …
Rollout Starts For LinkNYC Info-stations & Hotspots December 30, 2015 by Super User So how many techs does it take to plant a ruggedized touchscreen on a New York sidewalk? Many many, by the looks of it. The group behind those LinkNYC information stations/free WiFi hotspots/ad totems slated for NYC’s boroughs started installing the first ones this week, and photos have been posted by Civiq Smartscapes, and also …
Media Companies Investing In An Increasingly 9:16 World December 17, 2015 by Super User If you have been around digital signage for a few years, you know about the struggles sign networks that were based around portrait mode had in finding and using content. Just about everything out there was landscape, and precious little was made in their chosen 9:16 format. So these networks would either do serious edits on …
Projects: Viennese Digital OOH Screen Takes Donations For Christmas December 14, 2015 by Super User A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. The is how Google …
Signs On London Black Cabs Enlisted To Warn Motorists Of Clogged Roads December 9, 2015 by Super User Transport for London (TfL), the public body that governs and runs the surface and mass transport networks in the UK capital, has started testing an intriguing mash-up of fairly old school digital OOH technology with real time data, in an effort to help motorists avoid overly clogged roads. Targeted messages run on GPS-enabled LED boards …
UK Digital OOH Firm Exterion Media Cuts Over To BroadSign’s Platform November 30, 2015 by Super User Montreal’s BroadSign continues to pick up nice software licensing deals in the Digital Out Of Home sector, particularly in Europe. The latest is 2,000 ad displays already out in the field, owned and run by Exterion Media, Europe’s largest privately held OOH firm. “We tested several platforms prior to the decision. BroadSign’s automation, dynamic content capabilities …
Ad:Tech Lightning Tour November 9, 2015 by Super User I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. I go because there is …
Uber Competitor Gett Using Digital OOH Screens To Optimize Messaging In NYC Campaign October 29, 2015 by Super User I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York …
