Digital OOH Mediacos Respond Quickly With Prince Tributes April 22, 2016 by Super User One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events that have the public talking. That happened Thursday with the surprising and sad death of Prince. Within hours, several out of home media companies had billboard ads running on their digital stock …
Forget The Ad Model, Use Phone-Charging Kiosks To Keep Shoppers Shopping April 7, 2016 by Super User I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. The National Retail Federation’s STORES magazine has a piece up this month about how retailers like Neiman Marcus, …
Combo Digital OOH Screen And Vending Machine Start-Up Gets $2M Bump In Shark Tank March 28, 2016 by Super User A New York City start-up that combines digital OOH screens and wall-mounted vending machines got a big PR bump and cash infusion the other night by cutting a deal on the US reality TV show Shark Tank. Vengo Labs co-founders Brian Shimmerlik and Steven Bofill wangled a $2 million deal with a pair of the …
German Charity’s Social Swipe Allows Direct Donations From Digital OOH Poster March 23, 2016 by Super User A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content to drive donations to a German relief charity. The Social Swipe program allows people in public spaces to swipe a credit card to make a small donation to Miserior. Put together …
US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen March 2, 2016 by Super User A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital …
Digital Ad Signs On Taxis Is Old School, We Put Them On Lambos March 2, 2016 by Super User There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be one called Captacar. It’s a media company that puts LED video ad screens on top of exotic sports cars, and drives said cars around New York City, building up viewer counts. …
Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting February 29, 2016 by Super User Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. Clear Channel touts radar RADAR as something that gives marketers the same kinds of sophisticated audience segmentation, targeting and insights marketers already …
Projects: PATTISON Onestop Adds New Video Wall For 280K Daily Commuters February 23, 2016 by Super User Here’s what a mature Digital OOH ad network looks like: 350 screens covering 97% of the potential area. That’s what PATTISON Onestop is at after more than a decade in Toronto’s subway system – with screens on platforms and in the stations. The media company has now turned on a nine-unit video wall at Union Station, the …
BroadSign Integrates Platform With Outdoor-Centric Key Systems February 18, 2016 by Super User It’s slightly weird that with all the software companies out there chasing digital signage and digital out of home business – 100s of them globally – the two that dominate the ad network industry are a few blocks away from each other in Montreal. Ayuda Media Systems is in historic old Montreal, along the riverfront, …
DSF Europe New Name And Focus Of What Was OVAB Europe February 10, 2016 by Super User The Digital Signage Federation (DSF) has done up a partnership that sees the organization formerly known as OVAB Europe instead being called Prince. Sorry, instead to be called DSF Europe. The change, says a release, will commence in the coming week, once approved by OVAB Europe members. (???) DSF Europe will maintain its own budget and annual …
