Vistar Media Debuts Digital OOH Marketplace That Blends Automation and Customization November 1, 2017 by Dave Haynes Digital OOH ad technology firm Vistar Media has launched something called Marketplace Deals, a private online advertising marketplace that lets marketers and media companies take advantage of the speed and efficiency of transaction automation while still tweaking the deal to specific needs. Marketplace Deals , says Vistar in a press release, allows out-of-home media owners like Adspace, Captivate, Clear …
Sixteen:Nine Podcasts – Ryan Sterling, GreenScreens November 1, 2017 by Dave Haynes There’s a bit of a gold rush aspect to the rise of the cannabis industry in the United States – first in Colorado and now in several states. The rules aren’t all set, but up here in Canada the whole country is supposed to be legalized by next summer. There’s a lot of money in …
BroadSign Adds Vertical Audience Buying To Digital OOH Delivery Platform October 31, 2017 by Dave Haynes BroadSign is continuing its evolution from being a slick content management platform for digital OOH networks to one that also enables digital media planners to buy ad time on a variety of digital OOH networks. The Montreal-based software firm, which now also has an office in New York, announced this morning a digital OOH audience …
A Big, Premium Video Wall … In A Parking Garage October 26, 2017 by Dave Haynes Here’s a sure sign that video wall LCD costs and digital out of home media demand and value have converged, at least in Los Angeles. This is a twin video wall in a parking garage at The Grove, a higher-end shopping mall and entertainment complex in LA, roughly in the Hollywood area. Tiffany Daugherty of …
Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color October 23, 2017 by Dave Haynes This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store. Very clever.
Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls October 19, 2017 by Dave Haynes The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 units in place across the country. The high-bright, freestanding LCDs pods include 147 double-sided indoor units, 18 taller double-sided ones, and more than 50 double-sided ones built for outdoor. The …
Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions October 19, 2017 by Dave Haynes This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. Created by BBH and produced by Grand Visual, the UK campaign for Audi that’s now active uses traffic, …
Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema October 18, 2017 by Dave Haynes The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. The interactive part is the major-major qualifier on that statement, …
US Supreme Court Denies Appeal By Anti-Billboard Non-Profit October 16, 2017 by Dave Haynes A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. Scenic America doesn’t have a statement out, as yet, but the Outdoor Advertising Association of …
Toronto LED Twin Ad Boards Get Implant To Make One Giant Display October 13, 2017 by Dave Haynes The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. The tower outside the downtown shopping mall and adjacent to Yonge Dundas Square (a more modest version of Times Square) has a pair …
