Dusho Signs On As Exec With Smart City Digital OOH Play CIVIQ October 20, 2015 by Super User I don’t normally write about new hires at companies because the stats show readers generally (and sometimes profoundly) don’t care, but news of one of the better known guys in the signage business getting back in the spotlight is worth some attention. Former BroadSign CEO Brian Dusho has been hired by CIVIQ Smartscapes to head its Digital Out …
Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative October 19, 2015 by Super User One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. Nielsen’s latest Global Trust in Advertising Survey asked 30,000 online consumers what advertising themes are most impactful, …
NYC OKs Plan To Kick Taxi Cab Screens To The Curb October 16, 2015 by Super User One of the higher profile digital out of home networks around just got its plug pulled. Screens in the back seats of some 14,000 New York City and borough cabs are being unplugged after the city’s Taxi and Limousine Commission approved a pilot program on Thursday that will start by replacing a percentage of the screens …
Projects: Christie’s Experiential Networks Adds Emagine Cinema October 15, 2015 by Super User Christie is continuing to roll out its Christie Experiential Networks digital signage/digital OOH program in cinemas across the US, among the latest the Emagine Palladium theatre in Birmingham, Michigan. The new moviehouse is part of Michigan-based Emagine Entertainment, and is among 200 or so Christie plans to have installed this year with a lobby-based, ad-supported network. …
Newad Adding 1,500 Screens To Canadian Digital OOH Network October 8, 2015 by Super User Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. “The advertising industry is …
DPAA Numbers Suggest Digital OOH Revenue Outpacing All Other Media In 2015 October 5, 2015 by Super User The Digital Place Based Advertising Association (DPAA) put out new numbers today suggesting the Digital OOH sector’s revenue growth rate for the first half of 2015 outpaced all other major media. Based on information collected by the certified public accounting firm Miller, Kaplan, Arase from digital place-based networks – including both DPAA members and non-members — …
Now Ride-Hailing Cars Have Ad Screens September 14, 2015 by Super User Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. …
TUFF Subway Film Fest Set To Run On Toronto’s TTC Digital OOH Screens September 10, 2015 by Super User The Toronto International Film Festival will soon take over the cinemas and chic hotels of downtown Toronto, and below the streets, the Toronto Urban Film Festival, aka TUFF, is about to take over screens in the subway system. Described as North America’s largest commuter film festival, TUFF runs some of the world’s best one-minute silent films on PATTISON …
Original Community Content Focus of New LA Digital OOH Network August 31, 2015 by Super User A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a very different spin on dining area screen networks. The big difference with America’s Community Network is programming that is predominantly original and all focused on the people, places and character of …
Blue Bite Launches Dual-Mode Beacon Platform August 27, 2015 by Super User New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new BLE beacon solution intended to make it much easier for marketers to reach consumer. The big fuss around beacons in the last 3-4 years has always included the caution that for …
