38,000 Square Feet Of LED Lights Up At LA Live March 7, 2018 by Dave Haynes Had a chance last night to walk over to an area called LA Live, an entertainment district in downtown Los Angeles that is home to theatres and to the Staples Center – the home to two NBA teams and an NHL team. Busy place, and quickly becoming an OOH media hub in the spirit of …
Billboards Part Of Battle To Woo Or Keep NBA Star Lebron James March 2, 2018 by Dave Haynes A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but …
DPAA Plans May 14th Digital OOH Summit In Toronto March 2, 2018 by Dave Haynes The DPAA is holding an out of home media summit on May 14th in Toronto – presumably a smaller version of the annual event it runs each fall in New York. If you are going to do this sort of thing in Canada, Toronto is where it would need to be, since most of the …
Update: Who’s The Largest Network Of Them All? February 26, 2018 by Dave Haynes The other day I put out a post looking for guidance on what are the largest digital signage networks in the world, and the feedback I’ve so far received amounts to variations on: “Yeah, good luck getting that ….” A small handful of vendors have provided guidance on what they do, but generally, few people …
UK Digital Billboard Campaign Visualizes Cyber-Crime In Real-Time February 19, 2018 by Dave Haynes This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks. The digital OOH campaign for Hiscox Insurance visualizes in real-time attacks on a designated “honeypot” server that would typify …
Cannabis Digital OOH Network Eyechronic Secures $3M Series A Funding For Expansion February 1, 2018 by Dave Haynes A digital OOH company focused on the retail cannabis business has closed a $3 million Series A funding round from an investment form that’s also focused on the rapid-growth industry. Eyechronic runs a screen network in some 300 stores across 16 U.S. states where cannabis and sale is now legal in some fashion. Tuatara Capital …
Intersection’s US Digital OOH Network To Run Off BroadSign Control January 30, 2018 by Dave Haynes It will be BroadSign Control under the hood, going forward, for the digital poster network run by smart cities-centric media company Intersection. Intersection will use Broadsign’s content management system, Broadsign Control, to schedule and deliver advertising and dynamic HTML5 content to a national national network of Link kiosks, urban digital poster panels, interactive station platform …
Outcome Health Settles Messy Legal Spat; Founders Kicked To Board January 27, 2018 by Dave Haynes Chicago digital OOH media company Outcome Health has reached a settlement in a messy dispute with high profile investors, but the deal punts the two founders from their jobs. Founders Rishi Shah and Shradha Agarwal are now Chairman and Vice Chair of the Board of Directors, shifting from CEO and President respectively. A search is …
This Wild Data Visualization Shows Traffic Flow For Entire U.S., Hour By Hour January 11, 2018 by Dave Haynes This is kind of wild – a visualization of traffic flow across the U.S. – hour by hour. Sacramento-based mobility analytics solution provider Citilabs has used billions of data points to measure and then develop a graphic visualization of hour-by-hour origin-destination movements, all streets directional road volumes and traveler demographics based on derived home locations. The …
Outcome Health’s Woes Continue: Big Office Plans Off, Tax Credits Nixed & No More $50K A Month House January 11, 2018 by Dave Haynes It has been several weeks since I last did a Google news search on Outcome Health, and much continues to change with the once high-flying Chicago digital OOH media company. In October, news broke that the company – which puts screens and other tech in condition-specific medical clinics – is being sued for fraud by some of …
