Projects: Samsung’s Godzilla-sized Smartphone Billboard In Moscow May 23, 2016 by Super User Samsung is marketing its new Galaxy S7 Edge phone in Moscow by draping one full side of an office tower with an LED curtain wall and adding a top and bottom that makes it look like a Godzilla-sized version of the new phone. The set-up is on Moscow’s Gidroproekt building, which is on the route …
Billboards And Posters Hacked From Mobile To Malmo May 15, 2016 by Super User If you are flipping through posts while sitting on the couch with kids nearby, skip past this one. The links are a little unsuitable for little kids. There’s nothing new about digital billboards and digital signs getting hacked, but what is amazing is how at least the first incident made it so easy for just …
Why I Talk Hyperlocal Ad Network Dreamers Off The Ledge May 12, 2016 by Super User It seems like every week lately I spend some time on the phone talking a guy off a business ledge. My office number is listed on my contact page, so people ring me up, asking what I think of their plans to start a network of digital signs littered around their town, their city, their …
Go Ahead … Text And Drive, Suggests Toronto Digital Billboard May 11, 2016 by Super User This is a digital campaign that ran on one of Toronto’s busiest roadways – the ever-crawling Gardiner Expressway – that has a funeral home very darkly encouraging motorists to go ahead and text while they drive. It spurred a lot of outrage and disgusted visits to the website of the advertiser, Wathan Funeral Home. Turns out, though, …
Pattison OOH Boards Run Red Cross Outreach Spots Full-Time To Support Fort Mac Fire Relief May 6, 2016 by Super User The response to the insanely large and devastating forest fire at Fort McMurray, Alberta, in western Canada, has rallied support across the country, in a very wide variety of ways. There are 88,000 people displaced right now and a lot of them don’t know if they’ll come back to homes when they are allowed to …
Projects: Billboard Ads Take A Break For A Midnight Moment In Times Square May 6, 2016 by Super User Via The Creators Project If you are making your way through New York’s Time Square very late one evening this month, you may see the LED boards around the area suddenly fill up with flowers, in an art project called Midnight Moment. At 11:57 each night, the ad rotation changes over to public art for …
LG MRI Building Outdoor Displays To Survive And Thrive May 2, 2016 by Super User “Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive.” His company, based in the sprawling, heavily-wooded suburbs north of Atlanta, makes large-format outdoor displays for the out of home advertising business and, more recently, emerging markets like fast food …
The “Proof Of Play” Lie In Digital Signage April 28, 2016 by Nick Donaldson Guest Post: Nate Remmes, NanoLumens For companies paying good money for advertising, having validation that the ads they’ve paid for have actually played on screens when and where they are supposed to is of critical importance. The advertising industry has long relied on “Proof of Play,” or an auditing process that shows advertisers that their …
Monster Media, TINT Resolve Patent Dispute Through Cross-Licensing Deal April 28, 2016 by Super User In an interesting approach to patent dispute resolution, the out of home media company Monster Media and the social media visualization firm TINT have done a long-term patent and technology cross-licensing agreement. The deal sees Monster licensing its LocaModa-derived social media display patent portfolio of five patents to TINT, and TINT has licensed the use …
PJSC Skeds May 11 Session Taking Pulse Of Digital OOH Industry April 25, 2016 by Super User The investment banking and advisory firm Peter J. Solomon Company is doing a webinar in a couple of weeks taking a look at the state of the Digital OOH industry. Called Pulse of the Industry: DOOH, the Wednesday, May 11th at 11 a.m. ET session will be led by Verifone Media General Manager Paul Jankauskas …
