Grocery Digital OOH Network Has 1,000-Plus Screens Up At Checkouts, With Plans For As Many As 25,000 March 26, 2018 by Dave Haynes Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and …
Wrap-Around LED Board The Size Of Four B-Ball Courts Lights Up In Seoul March 23, 2018 by Dave Haynes This is a massive wrap-around digital OOH LED display in Seoul’s Gangnam-gu business district – which has a total surface area of more than 1,600 sq. meters, or roughly the size of four basketball courts. It is 81 by 20 meters. It is the biggest curved display in Korea, and presumably one of the biggest …
Projects: Big LED Greets Arriving Passengers At Atlanta Hartsfield March 22, 2018 by Dave Haynes Making a quick stop in Atlanta – which was seriously chilly last night and is again this morning – for the last of eight speaking sessions on Samsung’s Resolution Tour. It had been a while since I more than connected through Hartsfield, so it was interesting to get off that train that runs between terminals …
DSE 2018 Booth Previews – Creavi Work Showing UV-Resistant Smart Film For Glass Projection March 21, 2018 by Dave Haynes Here’s the last of 40 DSE Booth Previews for 2018. If you missed the submission window, all I can note is that it was a big damn window. Creavi Work – DSE Booth Number 2657 Why do people going to DSE need to put your company on their Must See list of booths? As the …
Seenspire Launches Pay-Per-Screen, All You Can Eat, Digital Signage Content Subscription Plan March 21, 2018 by Dave Haynes The guys at Belgium-based subscription content service Seenspire have launched what they’re calling the first ever pay-per-screen pricing plan for the digital signage industry, with unlimited access to Seenspire’s cloud-based content library of 250-plus feeds. The new plan applies a monthly fee per screen, done on a sliding scale that reduces the fee as networks add …
16:9 Podcasts: Bruce Van Zyl Of Sellr, On Moving The Sales Needle With BevTV In-Store Digital March 21, 2018 by Dave Haynes Booze is a complicated thing to buy. All the product categories look pretty much the same, so people revert to price, top of mind awareness or labels and names that catch their eye. One of the ways to improve that situation is by putting digital right into the aisles of liquor stores, where people poke …
Oslo’s Main Rail Station Adds 31 Sq. Meter Curved LED March 15, 2018 by Dave Haynes I like the curve on this new JCDecaux indoor LED at Oslo’s central train station. It is 31 square meters of LED, and you can see there are nearby screens that sync the same content. The specs page for the install – which is in front of about 1 million commuters and travellers weekly – …
Broadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network March 13, 2018 by Dave Haynes Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix will be used to drive screens designed and managed by Esprit Digital. That means Broadsign Control to automate the delivery of targeted and contextual messaging and ads, Broadsign Direct to help Westfield’s brand ventures team more …
Emerging Trend: Digital Out-of-Home Advertising Audits March 13, 2018 by Chuck Lewis Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on …
DSE 2018 Booth Previews – Quividi To Introduce Its Campaign Genius March 12, 2018 by Dave Haynes Quividi – Booth 2473 Why do people going to DSE need to put your company on their Must See list of booths? Quividi will introduce Campaign Genius, its new AI-driven algorithm that recently powered the first Dynamic Campaign Optimization for DOOH. We’ll also present our collaboration with Innovative Foto, via a co-branded photobooth and a case …
