Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists January 31, 2017 by Super User Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. Virgin Trains worked with agencies and several OOH media companies on a cross-platform campaign in Leeds and Newcastle, in the U.K., that took …
Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform January 31, 2017 by Super User The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. The new version of what’s called Eyewitness Proof of Performance (POP) now includes the ability for clients to capture data and images for their digital …
Understanding The P Word January 20, 2017 by Ricard Fortin Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its …
City Of Toronto Weighs Media Partnership To Juice Up Major Square With Yet More LED January 20, 2017 by Super User Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering point – Yonge-Dundas Square. A proposed $3.8-million deal for Outfront Media to put in a series of large format LED screens in the square has cleared the city mayor’s executive committee, …
Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers January 18, 2017 by Super User A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame passing cigarette smokers. When someone on the street walks near the digital poster, cigarette lit, a smoke sensor picks that up and triggers a video file on the display’s player that …
How Advertising Will Evolve With Smart And Connected Cities January 10, 2017 by authortest Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the …
Enplug Partners To Build Mobile Social Gaming Into Digital Signage Platform January 5, 2017 by Super User A couple of LA companies have put together a partnership that would see mobile social gaming integrated with a digital signage platform’s offer. The deal gives clients running on Enplug’s cloud-based network the ability to participate in multiplayer tournaments with other gamers in public locations like restaurants, bars, gyms, retail stores, cafes, shopping malls, and …
This Giant Digital Board Slides On Tracks At Singapore’s Changi Airport December 19, 2016 by Super User The Singapore office of JC Decaux has switched on an impressive digital landmark ad displays at Changi Airport, which routinely wins awards as the best airport on the planet. It’s a very large 4.8mm pixel LED board, which would be a bit of a “yeah, so?” situation if it wasn’t on tracks and sliding back …
Quividi Adds Software Tool To Easily Pair Specific Digital OOH Ads With Specific Viewers December 15, 2016 by Super User The French firm Quividi has announced a big enhancement of its video analytics software suite – adding a new tool called VidiStudio that allows network operators and agencies to easily set up digital OOH ad campaigns that are tailored to the people looking at them. The scenario design, as it’s described, has a drag and …
NYC’s Transit Uses Own Subway Kiosks To Market Transit Souvenirs December 13, 2016 by Super User NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum. The New York Transit Museum Holiday Gift Guide takes some of the museum’s more popular items and showcases them for riders as they wait for trains at more than 33 stations …
