New York’s Times Square is a 110% assault on your senses, and a massive tourist attraction, so a barge working the Hudson and East Rivers with an LED billboard on it will probably generate not much more than eye-rolls and shrugs from seasoned residents.
This past weekend saw what I think was the maiden voyages of something called the Ballyhoo 2 – a custom-built 72-foot boat equipped with back-to-back 60-foot LED boards. It worked the Hudson River promoting the debut this weekend of the latest season of the zombie-driven TV series, The Walking Dead.
The media company behind the barge already has a vessel working the wavy shores off Miami and South Beach.