Guinness Uses Real-Time Data On Digital Posters To Pull People To Pubs For Huge Rugby Match March 17, 2017 by Super User If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of course, is St. Paddy’s Day, and the real Irish and the mobs of wannabes are guzzling Guinness and Harp and, yuck, green beer. Tomorrow Ireland plays England in the RBS 6 …
ScoreStream Brings Hyperlocal Sports Reports To Digital Screen Networks March 13, 2017 by Super User Companies like Screenfeed, Datacall and Digichief all do a nice job providing subscription content feeds for things like major college and pro sports, but I don’t think I’ve seen them do feeds that would provide screen networks with another tier of sports that is particularly huge in the U.S. market. A company called ScoreStream has been doing …
Girl-Powered Messages Hit Digital OOH Screens Across Canada March 6, 2017 by Super User The Canadian out of home media firm PATTISON Outdoor and the agency Havas have teamed up on a #GirlPowered campaign for the Canadian Women’s Foundation that gives girls the opportunity to create and share positive, empowering messages on digital outdoor screens across Canada. #GirlPowered was launched in October 2016 as an effort to help build confidence …
Sixteen:Nine Podcasts: Dan Dawson, Grand Visual March 1, 2017 by Super User The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes. Dawson is the Chief Creative Technology …
Daytona, Sister Motorsport Tracks Light Up Outdoor Display Network February 28, 2017 by Super User The company that owns and runs Daytona International Speedway and a dozen other giant motorsports tracks around the U.S. has launched a digital out of home ad network in partnership with a New Jersey media firm. International Speedway Corporation, based out of Daytona, FL, is partnering with Ingenuity Sun Media (ISM) of Randolph, NJ on …
CIVIQ’s Smart Cities Effort Gets New Toe-hold In San Antonio February 27, 2017 by Super User The organization pushing screen-based smart cities initiatives in the US, CIVIQ Smartscapes, has announced a new pilot program to bring state-of-the-art urban technology to the urban center of Bexar County, TX, aka San Antonio. As part of the program, CIVIQ WayPoints will be installed throughout the County complex in downtown San Antonio, providing residents with …
DSE 2017 Booth Previews: BroadSign February 23, 2017 by Super User DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See list of booths? We have been working hard to bring programmatic solutions to the DOOH industry and this year at DSE, we are excited to be giving live demos of our …
Data-Driven Digital OOH Campaign Boosts Railway Rider Counts By Warning Of Crappy Weather February 15, 2017 by Super User Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. The messaging intensified as a …
UK’s Lightvert Launches Crowdfunding Effort; Touts ECHO Tech As New Kind Of AR February 14, 2017 by Super User The UK start-up Lightvert has started calling its unique tech a new type of augmented reality – probably to help people wrap their heads around it – as part of a just-launched equity crowdfunding campaign. The technology, dubbed ECHO, is now out of the proof of concept and ready for commercial application – with development …
DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset February 1, 2017 by Super User Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. The integration, …
