Grand Visual Spins Off QDOT; Aims To Ease Managing DOOH Campaigns Across Multiple Ad Networks April 26, 2017 by Super User The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to manage, measure and deliver dynamic ad campaigns across multiple ad networks. The company says QDOT …
DSF Plans Meet And Greet Mixer For Atlanta Wednesday Night April 24, 2017 by Super User The Digital Signage Federation has another of its regular Meet and Greet sessions set for this Wednesday in Atlanta. The event is being run at the offices of MaxMedia, starting at 6:30 PM, with a presentation starting at 7:00 PM with Sheldon Silverman, CEO of SmartBomb Media Group. A member of the DSF Board of Directors and …
NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks April 19, 2017 by Super User It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to providing local mass transport data to screen networks. Roadify aggregates transit data from more than 400 agencies, bike share programs, and car ride services in the U.S., Canada, Western Europe, and Australia …
Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture April 12, 2017 by Super User Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. The combined business will operate under the GSTV brand and deliver 3.3 billion annual impressions through more than 18,000 locations in all 50 …
Taking Advertising In-House? Part 2 April 12, 2017 by Emily Carroll Guest Post: Brett Farley, NanoLumens Part 2: The Considerations of That In-House Network Selling the Media There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some …
Taking Advertising In-House? Think Long And Hard First! April 11, 2017 by Emily Carroll Guest Post: Brett Farley, NanoLumens Part 1: Think About It First … We’ve seen a trend where I work with large real estate ownership and management groups are either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house.” These companies …
TouchTunes, PlayNetwork Announce Merger Intentions April 5, 2017 by Super User The digital jukebox company TouchTunes and retail music and entertainment provider PlayNetwork have announced a definitive agreement to merge their businesses. “This agreement represents a major step forward in our global growth plan,” says Ross Honey, TouchTunes’ President and CEO. “PlayNetwork’s global reach, strong customer relationships, and approach to creating engaging music and media experiences are a perfect complement to TouchTunes, and will …
DSF Establishes Global Digital Out-of-Home Council April 3, 2017 by Super User The Digital Signage Federation has launched a Global Digital Out-of-Home Council designed to specifically to support the needs of companies involved in what it calls “the intersection between out-of-home advertising and the digital signage industry.” The council is not really a a competitor to the Digital Place-based Advertising Association (DPAA) – with the DSF instead offering what’s …
Sixteen:Nine Podcasts: Burr Smith, BroadSign March 29, 2017 by Super User Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe. Things are really good around BroadSign these days. Staff numbers are growing, a New …
Stratacache Acquires 3,500 Screen C-Store Network from Verifone March 28, 2017 by Super User STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. There is a long, sad history of now-dead companies that …
