Sixteen:Nine Podcasts: David Mou, Pilot TV May 24, 2017 by Super User I was introduced to Taiwan’s Pilot TV and the company’s product evangelist David Mou by some of the folks who invited me over to Beijing recently for a speech at InfoComm China. Mou wanted to tell me about his company and thought it would make good podcast material. I tried to dodge that, because I’m …
DPAA Unveils Speaker Plans For 2017 Video Everywhere Summit May 19, 2017 by Super User It’s hard to wrap my head around an event that’s months off, but the Digital Place Based Advertising Association (DPAA) has announced its initial roster of speakers for the annual Video Everywhere Summit in New York, this year running on November 1. The Summit, at the Roosevelt Hotel, should attract about 800 attendees – brands, agency …
Pix: More Shots Of That Cool AR Digital Poster In Slovenia May 17, 2017 by Super User Here are three pix shot today of that cool augmented reality Digital OOH digital poster thing on the streets of Ljubljana, Slovenia. They were shot and kindly sent along by Ursa Primozic, Communications Manager at the E Ink display company Visionect, which is based in that beautiful city.
PATTISON Onestop Opts In On Programmatic Media Platform For Canadian DOOH Ads May 16, 2017 by Super User One of the largest out of home media companies in Canada, PATTISON Onestop, has signed on with a programmatic media-buying to fully automate placements for at least part of its digital inventory. The platform, dubbed Campsite, enables PATTISON Onestop to make a portion of its digital inventory available to media buyers via real-time bidding. That’s …
rVue’s Financial Struggles Force Sale By Month’s End May 11, 2017 by Super User Via Digital Signage Pulse It’s been a few years, really, since rVue has had much of a noticeable presence in the digital OOH space, and it appears those years have been pretty scratchy. The company has announced it has received a notice of default and payment demand from a key backer, and that it will …
CIVIQ’s Gleeson On How Smart City Screens Are Covering Costs May 11, 2017 by Super User Here is the second part of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. I thought about it, and …
Skoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data May 10, 2017 by Super User Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four …
Projects: AR Brings Marine Life To Ljubljana’s Sidewalks Via DOOH Campaign May 9, 2017 by Super User Here’s a nice use of augmented reality on digital OOH transit shelter screens in Slovenia’s capital city, Ljubljana. Not a new idea, but a good take on the concept. Think this is for a communications company.
Parisien Joins Quividi As Chief Strategy Officer May 9, 2017 by Super User The French video analytics company Quividi has signed on well-known DOOH technology veteran Daniel Parisien as its Chief Strategy Officer. Parisien will oversee Quividi’s strategy and business development globally and be the chief evangelist for the organization, reporting directly to CEO Ke-Quang Nguyen-Phuc. I don’t normally write about new hires because page view counts clearly indicate few readers …
Watchfire Raises Warning Of FCC Issues With Low-Cost Asian-Made LED Digital Signs May 2, 2017 by Super User Via Billboard Insider Danville, Illinois-based outdoor LED sign-maker Watchfire is raising warnings to prospective buyers about what it says are the risks of buying lower-cost LED boards from overseas, because some may exceed federal electromagnetic emissions standards and could be ordered switched off. The company has produced a white paper suggesting there is mounting evidence that manufacturers of …
