Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign July 19, 2017 by Super User This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. The idea is to tell …
Kiwi C-Store Chain’s Digital Signage Screens Drive Triple-Digit Sales July 18, 2017 by Super User Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores. BP New Zealand …
Provision’s Floating 3D Holographic Coupon Station Going Into Ohio Drug Store Chain June 30, 2017 by Super User LA-based Provision Interactive Technologies continues to find clients that get excited about its technology that shows consumer floating products in mid-air, as a carrot to get shoppers to use a coupon center. The company has announced a deal to put its proprietary 3D Savings Center kiosks inside Discount Drug Mart stores around Ohio. The chain currently has …
PatientPoint Digital Screen Network Closes $140M Investor Round To Drive Expansion Plans June 28, 2017 by Super User PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended to make the footprint even larger. The money, the company says in a press release, will be used for existing programs, and for acquisitions and partnerships. “We have invested a significant …
Data-Driven NYC Taxi Top Displays Tout EWR Being Faster Ride Than JFK June 19, 2017 by Super User United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). While JFK lays claim to being New York’s …
Projects: Massive Video Wall Lines Moving Sidewalk In Seoul Rail Station June 9, 2017 by Super User This is a massive LCD video wall – maybe 16 wide by 3 high – in a corridor of a high speed rail station in Seoul, as spotted in LinkedIn from Sungwon Kim. No other details. The scale is impressive.
Is Rishi Shah The First Billionaire In Digital Signage? June 5, 2017 by Super User I don’t think there’s all that many people who could say they’ve become millionaires out of their digital signage businesses, so it’s kind of amazing to read a Forbes magazine profile of Outcome Health’s Rishi Shah – which pegs his net worth at $3.6 billion. If you are scratching your head a bit and muttering …
Real-Time Digital OOH Campaign Shocks Paris Jaywalkers June 5, 2017 by Super User This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. If a person crosses the …
16:9 Projects Podcast: Intersection’s CSO On The Massive LinkNYC Smart City Rollout June 2, 2017 by Danica Trapara This episode we’re speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014, New York City set out to overhaul their payphone infrastructure. The result is LinkNYC, which provides anyone in the city with free phone calls to anywhere in the U.S., free wifi, local information and some …
Understanding The Importance of FCC Compliance in Digital Signage May 26, 2017 by Curtis Campbell Guest Post: Joni Schmeichel, Daktronics Recently, we have seen an increase in interest around Federal Communications Commission (FCC) compliance, and for good reason. This is a very important topic and one that should be taken seriously. It is vital for buyers of LED displays to understand this and do their research. At my company, Daktronics, …
