OAAA Says U.S. Out Of Home Revenues Up 1% For Year; Digital OOH Is Main Driver August 16, 2017 by Super User The Outdoor Advertising Association of America (OAAA) says out of home advertising revenue in the U.S. rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion. Year-to-date for 2017, the OOH industry is up 1.0 percent, and outperformed all traditional local media, which was down the first …
Do Some Smart Cities Operators Need To Get Smarter Operators? August 15, 2017 by Super User As Amscreen’s Simon Sugar points out in the tweet below, it’s not like the people behind the smart cities digital OOH interactive screens in the UK didn’t get clues from a sister installation in New York. The InLinkUK interactive stations that are replacing some phone booths around London can easily, it seems, be hijacked to …
Branded Cities Acquires Clear Channel Outdoor Canada August 15, 2017 by Super User Phoenix-based Branded Cities Network has acquired Clear Channel Outdoor’s 50.001% interest in Clear Channel Outdoor Canada, making the company the 100% owner of the Canadian entity and adding to Branded Cities’ North American footprint. This is very familiar territory for Branded Cities’ Chairman and CEO Steve Ellman, who founded the Canadian company and had US-based …
Video: Coca-Cola’s Morphing Times Square LED Board August 11, 2017 by Super User Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square.
Projects: Coca Cola Switches On World First Robotic 3D LED Board In Times Square August 10, 2017 by Super User Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in non-metric terms, is …
Projects: Two LED Towers Go Up In Norfolk’s Revitalized Waterside District August 7, 2017 by Super User Here’s a nice example of a mixed media digital and analog signboard, one of two put up in the revitalized Waterside District in Norfolk, Virginia. The 23-foot-high boards are 10mm pitch units done by SNA Displays. “This was an interesting and rewarding project for us,” says Jason Helton, executive vice president for SNA Displays. “The client …
Colorado Company Putting Ad Screens On Ski Hill Chairlift Safety Bars August 7, 2017 by Super User Via In The Snow The endless quest to put advertising screens in front of theoretically captive audiences has now reached the snowy slopes of ski resorts – with a Colorado company called Alpine Media Technology planning to have LiftDigital screens running on chairlift safety bars by the time some resorts are operating this winter. The company …
Projects: Vienna’s Airport Gets Megaboard DOOH Wall At Security Checkpoint August 2, 2017 by Super User I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, it’s pretty damn clever to turn the facade for the screening area into an out of home advertising opportunity. But, we’re now living in the days of seamless, fine pitch LED …
Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks July 27, 2017 by Super User NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. As marketers continue to increase their omni-channel programmatic budgets, says a press …
DPAA Sets Agenda For Nov. 1 NYC DOOH Summit July 20, 2017 by Super User The Digital Place Based Advertising Association (DPAA) has, admirably, already plotted out much of the agenda for its annual Video Everywhere Summit in New York on November 1. The Summit, to be held at the iconic Roosevelt Hotel, is expected to pull some 800 people representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, …
