It’s 2019 And We’re Still Doing Carved-Up Screens??? May 2, 2019 by Dave Haynes My calendar confirms it is indeed 2019, and not 2009 – which makes it somewhat mind-wobbling that there are still start-up media companies touting an ad model for out of home environments based on the totally different dynamics of web advertising. A company called AdMetv has launched in the US Northeast – mainly in bars …
NYC Bans Booze Ads On Street-Level OOH Media May 1, 2019 by Dave Haynes This is a development I’m sure out of home media companies hope doesn’t become a trend – banning booze ads on things like transit shelters. The City of New York has followed the lead of its Metropolitan Transportation Authority by banning alcohol-related advertising on most city-owned properties. The MTA, 18 months ago, had banned that ad …
Movie Campaign Turns Mall Digital Kiosks Into Pikachus April 25, 2019 by Dave Haynes Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film. This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about …
Man Caught On Camera, In Act, Of Damaging LinkNYC Kiosks; Now Arrested April 25, 2019 by Dave Haynes A 41-year-old man has been arrested and charged in the wake of 42 LinkNYC digital OOH/smart city kiosks being vandalized and damaged around five NYPD precincts. The kiosks have cameras and at least one caught the man throwing a large rock at a unit, in daylight and as people walked by.
Broadsign Acquires DOOH Software Rival, And Neighbour, Ayuda April 23, 2019 by Dave Haynes There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. They serve the same kinds of clients but in different ways …
Some 30 Of New York’s Smart City Ad Posters Vandalized April 23, 2019 by Dave Haynes The NYC-focused online publication Gothamist has a post up, with multiple photos, of the beating laid on some 30 LinkNYC smart city ad posters in Manhattan this past weekend. A very cranky New Yorker smashed a series of the big digital display kiosks in the West Village and Chelsea, along 6th and 8th Avenues and …
Denver’s 900 LED Light Pole Welcome Sign Switched Off For Fix, Less Than Two Years After Lighting Up April 22, 2019 by Dave Haynes An ambitious project that was intended to generate new revenues for Denver’s airport, and showcase the innovative LED technology of Panasonic, has run into big problems less than two years after it was first switched on. The $14.5 million art and ad media piece features 900 LED light poles in a 1,000 foot curving line …
More Activity In Last Three Months, Than In Previous Three Years, Suggests Shift In Digital OOH Interest April 11, 2019 by Jason Cremins Guest Post: Jason Cremins, Signagelive As my company set its development and commercial strategy for this year, back in late 2018, a focus on Digital Out of Home (DOOH) was not on our agenda. But that may change, because of a noticeable uptick we’re sensing in both interest and activity in ad-based digital signage. Broadsign, …
LED Tower That Does Times Square NYE Ball Drop Getting Facelift April 10, 2019 by Dave Haynes Times Square in New York is getting yet another LED digital signage display upgrade, with the out-of-home advertising firms, New Tradition, signing a master lease agreement on One Times Square – the site of the iconic New Year’s Eve ball drop. The new 350-foot-tall digital signage screen – a collection of stacked LED boards – will …
Fulton Center’s Award-Winning Display Network Launches Latest NYC-Themed Digital Art Piece April 9, 2019 by Dave Haynes The wide range of screens and shapes at the Fulton Center subway station (and retail center) have generated a lot of attention since it opened in 2014 – in part because it is part of the World Trade Center redevelopment area, but also because there has been a focused effort to make the screens more …
