Single DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once May 27, 2019 by Dave Haynes Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. Spots were booked using’s Adomni’s online buying …
This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy May 23, 2019 by Dave Haynes There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. The campaign is fully programmatic, from planning through to purchase of out-of-home …
Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids May 22, 2019 by Dave Haynes The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. This is a separate initiative from the one pulled together by the automated content …
Big DOOH LED Display Board Catches Fire In Times Square May 19, 2019 by Dave Haynes A big LED display on the Reuters building in Times Square in New York, one of a few displays on the building, caught fire on Saturday afternoon. One side of the display burned, raining debris as it kept on playing ads. You are currently viewing a placeholder content from Default. To access the actual content, …
The Video Analytics For Digital Signage Sky Is Not Falling May 17, 2019 by Dave Haynes There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve outlawing the use of facial recognition software or retention of information obtained through facial recognition software systems. The ordinance still has to clear a second hurdle next week before it would be law. I have read suggestions this …
SNA Wins That Massive Times Square LED Video Wall Job That Includes Embedded Stage May 17, 2019 by Dave Haynes Sansi, more widely known as SNA Displays, has won the LED job for that big new Times Square video wall that includes a built-in live performance stage. A press release says real estate investment firms L&L Holding Company, Fortress Investment Group and Maefield Development, alongside consultant Sensory Interactive, chose SNA to manufacture and install the …
Smart City Poster Meets Match In NYC Sidewalk Vendor May 17, 2019 by Dave Haynes Spotted by a reader – 23rd and 6th in Lower Manhattan. I would assume Intersection has something written in to its agreement about line of sight for its LinkNYC screens, but street vendors aren’t going to care.
Broadsign Acquires DOOH Ad Exchange Campsite May 8, 2019 by Dave Haynes Broadsign owner and CEO Burr Smith is seemingly the man of the moment in the digital OOH business. He made some waves by acquiring crosstown rival Ayuda Media Systems in late April, and he’ll no doubt stir things up again with news his company has acquired the digital OOH ad exchange Campsite, which like Broadsign …
Reports: NewAd Acquired By Canadian Telecoms And Media Giant Bell May 3, 2019 by Dave Haynes Montreal-based out of home media company NewAd has been acquired by Bell Media, the Canadian telecoms and media conglomerate. NewAd built its business putting out of home posters in bars and restaurants, competing across Canada with another Montreal company, Zoom. The deal will see NewAd’s portfolio – which started as analog but added digital – …
Adspace Rebrands As Lightbox OOH Video Network May 2, 2019 by Dave Haynes One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company – which builds its business around big displays in shopping mall concourses – says the new handle better suits the shifting demands of the advertising industry. “Today’s marketers increasingly demand trusted environments …
