Smart City Proposal For Toronto Waterfront Takes Pains To Explain Data Use And Privacy Protection June 26, 2019 by Dave Haynes Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s waterfront. The 1,500+ page master plan proposes that the company would fund up to $1.3 billion to transform a largely derelict 4.8-hectare waterfront property in an old docklands area into …
DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise June 21, 2019 by Dave Haynes The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry deliver more value to the ad community, sell more effectively and increase budget shares,” says Barry Frey, the president …
Ian Dallimore On Growing Digital Inside Lamar Advertising June 12, 2019 by Dave Haynes In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has more than 3,300 roadside digital billboards. The company is steadily adding more digital, notably in environments like airports. Lamar just lit up an impressive and expensive network inside the baggage …
Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores June 5, 2019 by Dave Haynes This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. The video explains it all, but briefly, a two-week test …
Broadsign CEO Burr Smith Provides Thinking And Back-Story Behind Recent M&A Moves June 5, 2019 by Dave Haynes I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – buying companies and fighting patent trolls. I spoke with the CEO and owner of Broadsign a couple of years ago, but it was more than time for an update chat …
First Look: Giant New LED Board At One Times Square In NYC May 31, 2019 by Dave Haynes Here’s a shot of the just completed, and by the way massive, LED board at One Times Square – the NYC building that is home on its top to the annual New Year’s Eve ball drop. The sections way up high are 16mm Prismview (Samsung) LED cabinets while the lower and largest face is 8mm. …
Digital OOH Start-Up That Puts Screens On Uber Cars Adds $30M Series A Raise May 30, 2019 by Dave Haynes A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding round, which is on top of a $21 million round late last year. Firefly offers a supplemental revenue stream to rideshare drivers in return for affixing a hyper-local, geo-fenced digital sign …
OOH Ad Revenues Up 6% In US In Q1 2019: OAAA May 30, 2019 by Dave Haynes Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion in spending, based on new numbers released by the Out of Home Advertising Association of America (OAAA). The numbers don’t distinguish between static and digital, but more and more of …
Intersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations May 29, 2019 by Dave Haynes The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising network on the southern portion of the system’s Blue line, as part of rail line improvements. Customers riding the Metro Blue Line between Long Beach and Compton Stations will see …
DOOH Billboard Network Starts Running The Onion’s Satirical News Headlines May 29, 2019 by Dave Haynes LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re always looking for a new way to get our content in front of our clients and partners in the entertainment industry. I can hardly think of a better place to …
