Sixteen:Nine Podcasts – Mark Boidman, Peter J Solomon Company October 11, 2017 by Super User If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing …
Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo October 10, 2017 by Super User The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. To promote the release of Transformers: The Last Knight, ahead of its nationwide release in …
Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By? October 8, 2017 by Super User A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a floating billboard. So your relaxing day at the beach can now include big ads for ride-share services and local restaurants wafting back and forth. The 46-foot wide boards go back and …
ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation October 7, 2017 by Super User The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. While what happened and who did it was …
NYC Penn Station Adds Intersection Digital Screens On Amtrak Concourse October 6, 2017 by Super User Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted …
Captivate Marks 20 Years Of Riding Elevators September 29, 2017 by Super User It’s likely Digital OOH and digital signage are seen by many as still-young industries, but there are companies that have been at it since the 1990s – including Captivate, which is marking 20 years of putting screens in elevators. Now based in New York, the company got its start in Boston in 1997, around the …
OUTFRONT Wins 50,000 Screen NYC Transit Ad Deal September 28, 2017 by Super User OUTFRONT Media has won the advertising and communications concession agreements for the subways, commuter rail cars and buses, as well as billboards, owned by the New York Metropolitan Transportation Authority, otherwise known as the MTA. The long-term public-private partnership with the MTA is positioned as a way for the MTA to provide real-time and intelligent …
Las Vegas Start-Ups Partner On Blended Content, Ad Booking Offer September 28, 2017 by Super User A pair of Las Vegas start-ups have synced up on a blended offer that sees a creative content shop making ad space available, via the partners online ad booking platform. The idea is that Socialure does creative production and event technology for a lot of clients around Las Vegas, and while much of it is …
Digital OOH Network Outcome Health Plans To Add 2,000 Jobs By 2022 September 26, 2017 by Super User Chicago-based Outcome Health – long known as Context Media – did a press thing in that city this morning, announcing plans to grow from 600 staffers to 2,600 in the next five years, and make room for that growth in a North State Street office tower with its own name on the front. “Outcome Health …
Oslo Transit Shelter Serves Coffee If You Strike Up A Conversation September 26, 2017 by Super User This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in …
