BroadSign Adds Vertical Audience Buying To Digital OOH Delivery Platform October 31, 2017 by Super User BroadSign is continuing its evolution from being a slick content management platform for digital OOH networks to one that also enables digital media planners to buy ad time on a variety of digital OOH networks. The Montreal-based software firm, which now also has an office in New York, announced this morning a digital OOH audience …
A Big, Premium Video Wall … In A Parking Garage October 26, 2017 by Super User Here’s a sure sign that video wall LCD costs and digital out of home media demand and value have converged, at least in Los Angeles. This is a twin video wall in a parking garage at The Grove, a higher-end shopping mall and entertainment complex in LA, roughly in the Hollywood area. Tiffany Daugherty of …
Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color October 23, 2017 by Super User This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store. Very clever.
Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls October 19, 2017 by Super User The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 units in place across the country. The high-bright, freestanding LCDs pods include 147 double-sided indoor units, 18 taller double-sided ones, and more than 50 double-sided ones built for outdoor. The …
Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions October 19, 2017 by Super User This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. Created by BBH and produced by Grand Visual, the UK campaign for Audi that’s now active uses traffic, …
Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema October 18, 2017 by Super User The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. The interactive part is the major-major qualifier on that statement, …
US Supreme Court Denies Appeal By Anti-Billboard Non-Profit October 16, 2017 by Super User A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. Scenic America doesn’t have a statement out, as yet, but the Outdoor Advertising Association of …
Toronto LED Twin Ad Boards Get Implant To Make One Giant Display October 13, 2017 by Super User The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. The tower outside the downtown shopping mall and adjacent to Yonge Dundas Square (a more modest version of Times Square) has a pair …
Outcome Health Starts Internal Review, Strengthens Policies, In Wake Of WSJ Report October 13, 2017 by Super User In the wake of a Wall Street Journal report Tuesday suggesting Outcome Health was engaging in misleading advertising practices, the high-flying Chicago digital OOH media firm has posted a statement on its website that doesn’t address specific allegations, but instead lays out how it “appropriately” operates and outlines steps to strengthen its policies and review …
Wall Street Journal Investigation Raises Questions About High-Flying Digital OOH Firm Outcome Health October 12, 2017 by Super User Chicago-based Outcome Health is having a bit of a bad press day after the Wall Street Journal published this afternoon the results of a five-month look into the digital OOH media company, with the story suggesting the company misled the media value of its network to its core advertising clients. The WSJ story, which is …
