Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart September 28, 2019 by Dave Haynes Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than …
WPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up September 25, 2019 by Dave Haynes This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded and for many years ran WPP plc, the world’s largest advertising, media and marketing company. He will be a headline speaker at the Oct. 15 event in New York. Sorrell kinda …
LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies September 25, 2019 by Dave Haynes From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in Brooklyn to look like Teletubbies. Not sure why. Perhaps they were inspired by this mall campaign for Pokemons in the UK. The media company that operates LinkNYC says it is …
Latin American Digital OOH Industry To Gather Next Week In Buenos Aires September 18, 2019 by Dave Haynes People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip next week to Buenos Aires for that region’s major industry conference – called the ALOOH LATAM FORUM. This will be the 2nd annual event – with the 2018 version in …
Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads September 5, 2019 by Dave Haynes A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. By triggering targeted content only when pedestrians outside the mall were waiting for a crossing signal at a specific intersection, and when motorists …
DPAA Release Speaker List For Annual NYC DOOH Summit September 4, 2019 by Dave Haynes The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 at the Sheraton New York Times Square Hotel. The ad industry-focused organization says the new hotel space was necessary to accommodate an anticipated record number of delegates and expanded list …
That LED Barge Bobbing Around Manhattan Now Limited To Static Ads August 26, 2019 by Dave Haynes Via Billboard Insider … That floating LED billboard barge that’s been bobbling along the waterways surrounding Manhattan now has to comply with the same sorts of rules and regs for LED boards on New York highways. New legislation signed by that state’s governor effectively says ads running on the screen have to be static – …
I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works August 25, 2019 by Dave Haynes JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive. There is also one of those units you look into …
Digital Leading Best OOH Media Growth In US In 12 Years August 22, 2019 by Dave Haynes New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. Year-to-date, the OAAA says the OOH industry is up 7 percent, and quarterly growth is as …
Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH August 14, 2019 by Dave Haynes Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will …
