Now That Coca-Cola Times Square LED Appears To Be Under Repair November 11, 2019 by Dave Haynes Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had workers and window-cleaner style scaffolding up on Friday. A reader in the city for meetings grabbed a couple of shots, showing numerous that are out and a crew at work. The …
Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays November 8, 2019 by Dave Haynes This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball …
Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic November 7, 2019 by Dave Haynes This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is directly influenced by things like car traffic on the nearby street and data from cell phones of people gathered around the screen, such as the general intensity of mobile internet usage, …
Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform November 5, 2019 by Dave Haynes DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal company’s programmatic supply-side platform Reach. The integration means Reach’s inventory now exceeds 35,000 screens across the U.S. Clear Channel’s installed base includes 1,600 digital bulletins, posters, spectaculars and transit shelters …
That LED Barge Has Made Its Last Trip On The Rivers Around Manhattan October 9, 2019 by Dave Haynes New York City has reached a settlement with the Florida company that upset many residents by operating a floating LED billboard barge on the East and Hudson Rivers. Under the terms of an agreement announced Tuesday, Ballyhoo Media must pay a $100,000 fine if its barge is seen again along the waterways. The settlement came …
Matt Schmitt On Why Retail-centric Reflect Got Into Advertising Software October 9, 2019 by Dave Haynes Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its CMS software business largely in retail, but in early 2017 did something of a pivot into ad scheduling and targeting. You are currently viewing a placeholder content from Default. To …
Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform October 3, 2019 by Dave Haynes Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement. The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a …
DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof October 2, 2019 by Dave Haynes The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s less than two weeks from today in New York. This year’s morning event will be Oct. 15th at Microsoft’s Training Facility at 11 Times Square, and the subject is Privacy …
There Are Even Instructions Available For “Hacking” OOH Media Faces October 1, 2019 by Dave Haynes Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious hackers. But there are also organized efforts out there to “hack” backlit posters on transit shelters and street furniture in major cities like London. It is no great stretch to …
More Hacked Signs And More Naughty Content – This Time In Detroit September 30, 2019 by Dave Haynes A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. The big digital board was, like one in Auckland, NZ, showing porn video material. The Detroit Free Press reports it happened late Saturday night and the racy material was up for …
