Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System December 29, 2017 by Super User This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up is a house-like display that blends back-lit graphics with windows that look into flat panel displays, and scent marketing tech. Says Decaux: Through the first window, people could see a screen …
The Last Jedi Takes Over Digital Boards In NYC, Toronto With Cast Portraits, Curated Live Tweets December 15, 2017 by Super User The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a live campaign today that’s running on digital OOH boards in New York and Toronto. There’s a giant board in the Yonge-Dundas Square area in Toronto and boards in Times Square and Bryant …
Stratacache Acquires European Pharmacy Ad Network, Plans 10X Expansion, Inc. US December 13, 2017 by Super User STRATACACHE and its subsidiary PRN have acquired iDKLIC, a Belgian digital marketing and signage provider that does ad-based in-pharmacy digital health and wellness networks. The company has about 1,250 sites right now but STRATACACHE CEO Chris Riegel says the plan is more than 10X of that – 15,000 sites – by the end of 2019. iDKLIC’s …
SEC After Seattle Digital OOH Firm, Alleging $2M+ Fraud December 8, 2017 by Super User A Seattle-area public company that does digital OOH advertising is in deep trouble with the U.S. Securities and Exchange Commission, with two of its senior executives with stealing more than $2 million from investors. Digi Outdoor Media Inc.’s former chief executive officer, Donald MacCord Jr., and chief financial officer Shannon Doyle raised nearly $4.5 million …
Astral Switches On Ayuda’s Hivestack Programmatic OOH Ad Platform In Canada December 7, 2017 by Super User Astral, one of Canada’s larger OOH and digital OOH media players, has expanded its relationship with Montreal’s Ayuda Systems – launching a programmatic advertising solution run by Ayuda spin-off Hivestack. Says a press release: Using an exclusive self-serve platform, powered by Hivestack and fueled with real-time mobile location data, clients will be able to use …
That Giant Coca-Cola Board In Times Square Has Stopped Shape-Shifting December 7, 2017 by Super User My New York out of home industry friend spent about 15 minutes today in Times Square watching the monster 3D robotic Coca-Cola billboard, and reported back that it is still big, but it’s not robotic at all at the moment. The whole time he watched, no movements on the board. One LED module was out, …
AdMobilize’s New AI Capabilities Enable Ad Targeting By Vehicle Types November 30, 2017 by Super User Miami-based AdMobilize has launched what it calls a Vehicle Recognition Engine – an AI-driven system that Digital OOH media planners could use to target outdoor advertising down to roadways that tend to see higher percentages of certain vehicle types. Using the information developed out of the Vehicle Recognition Engine, says the company, brands and media companies …
Budapest Charity Ad Blends OOH, Digital OOH And Contactless Payments November 28, 2017 by Super User Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a JCDecaux-managed transit shelter. The Antal Zsuzsa Foundation partnered with JCDecaux Hungary to raise awareness of the difficulties that people with quadriplegia face daily, and to encourage passersby to make a donation. The DOOH …
Denver’s Airport Turns On 1,000-Foot Hybrid LED Light And Digital OOH Display Feature November 28, 2017 by Super User If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! This is a new digital OOH advertising feature along the highway leading into Denver’s international airport, which is way, way, waaaaay east of the city. There is a 1,000-foot span of LED …
LED Walls Envelop Media Corridor At Chongqing’s Airport November 22, 2017 by Super User This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). The 65-meter media corridor is an install …
