DPAA Plans May 14th Digital OOH Summit In Toronto March 2, 2018 by Super User The DPAA is holding an out of home media summit on May 14th in Toronto – presumably a smaller version of the annual event it runs each fall in New York. If you are going to do this sort of thing in Canada, Toronto is where it would need to be, since most of the …
Update: Who’s The Largest Network Of Them All? February 26, 2018 by Super User The other day I put out a post looking for guidance on what are the largest digital signage networks in the world, and the feedback I’ve so far received amounts to variations on: “Yeah, good luck getting that ….” A small handful of vendors have provided guidance on what they do, but generally, few people …
UK Digital Billboard Campaign Visualizes Cyber-Crime In Real-Time February 19, 2018 by Super User This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks. The digital OOH campaign for Hiscox Insurance visualizes in real-time attacks on a designated “honeypot” server that would typify …
Cannabis Digital OOH Network Eyechronic Secures $3M Series A Funding For Expansion February 1, 2018 by Super User A digital OOH company focused on the retail cannabis business has closed a $3 million Series A funding round from an investment form that’s also focused on the rapid-growth industry. Eyechronic runs a screen network in some 300 stores across 16 U.S. states where cannabis and sale is now legal in some fashion. Tuatara Capital …
Intersection’s US Digital OOH Network To Run Off BroadSign Control January 30, 2018 by Super User It will be BroadSign Control under the hood, going forward, for the digital poster network run by smart cities-centric media company Intersection. Intersection will use Broadsign’s content management system, Broadsign Control, to schedule and deliver advertising and dynamic HTML5 content to a national national network of Link kiosks, urban digital poster panels, interactive station platform …
Outcome Health Settles Messy Legal Spat; Founders Kicked To Board January 27, 2018 by Super User Chicago digital OOH media company Outcome Health has reached a settlement in a messy dispute with high profile investors, but the deal punts the two founders from their jobs. Founders Rishi Shah and Shradha Agarwal are now Chairman and Vice Chair of the Board of Directors, shifting from CEO and President respectively. A search is …
This Wild Data Visualization Shows Traffic Flow For Entire U.S., Hour By Hour January 11, 2018 by Super User This is kind of wild – a visualization of traffic flow across the U.S. – hour by hour. Sacramento-based mobility analytics solution provider Citilabs has used billions of data points to measure and then develop a graphic visualization of hour-by-hour origin-destination movements, all streets directional road volumes and traveler demographics based on derived home locations. The …
Outcome Health’s Woes Continue: Big Office Plans Off, Tax Credits Nixed & No More $50K A Month House January 11, 2018 by Super User It has been several weeks since I last did a Google news search on Outcome Health, and much continues to change with the once high-flying Chicago digital OOH media company. In October, news broke that the company – which puts screens and other tech in condition-specific medical clinics – is being sued for fraud by some of …
Vegas Airport Car Rental Shuttles Now Kitted Out With GPS-Enabled Ad Screens Inside January 11, 2018 by Super User It’s kinda hard to get excited about ad screens in shuttle buses, but a new case study out from BrightSign is interesting not so much for the product, but the insight and how this stuff is done in things that are moving, bouncing and bumping, and probably exposed to all kinds of power spikes …
OAAA Releases Report On How Out Of Home Mediacos Fit In Smart Cities January 8, 2018 by Super User The Outdoor Advertising Association of America (OAAA) has released a study looking at how the development and implementation of smart cities creates opportunities for the out of home advertising industry, and how media companies need to plug in. “The smart cities phenomenon is creating real opportunities for the OOH industry,” the report says. “As cities …
