Ousted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme December 31, 2019 by Dave Haynes The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal proceedings, fighting charges from the Department of Justice that they led a $1 billion fraud scheme. At the same time, the executive team that took over at Outcome Health is …
World’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally December 30, 2019 by Dave Haynes The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media …
Seoul’s Vast Subway System Adds 4,200+ Samsung Screens December 23, 2019 by Dave Haynes The Seoul metro subway system – which is vast and bewildering (trust me) – has upgraded its passenger experience across some 90 stations, adding more than 4,200 Samsung screens across the network. The screens replace analogue posters and maps with interactive way-finding, timetables and information for the districts surrounding the stations. They provide nice tools …
High Profile UK Smart Cities DOOH Network Can’t Pay Its Bills December 20, 2019 by Dave Haynes The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run into financial trouble, entering into what the Brits term “administration.” That means the company can’t pay its bills and has a third-party involved trying to get it out of an …
Infographic: The “Truth Metrics” Of OOH Advertising December 19, 2019 by Dave Haynes Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …
DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety December 17, 2019 by Dave Haynes I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. Polish Police worked with Screen Network on “Your …
AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65% November 26, 2019 by Dave Haynes The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. A digital out of home campaign on a digital poster network in Westfield-owned shopping malls, for the wireless carrier Optus, tailored …
Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network November 25, 2019 by Dave Haynes I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do targeted digital advertising at dispersed venues via audio. Vibenomics, based in Indiana, has closed $5 million in new funding from a range of backers, to run what it calls its …
400-Plus Dual Outdoor Screens Positioned Around Riyadh For Saudi Culture Fest November 18, 2019 by Dave Haynes The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of a series of cultural festivals staged around the country to attract tourists. Developed by Saudi-based Faden Spectrum Optoelectronics – a digital signage solutions provided based in Riyadh – the screens are …
Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens November 13, 2019 by Dave Haynes The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it says delivers 4X the visual crispness of competing display systems. The new product – called Sunrise – supplants previous car-toppers that used 4mm pitch LED. This will sound nerdy, but …
