With Digital Now Core To Business, PATTISON Rolls Onestop Into Parent Brand February 19, 2020 by Dave Haynes The Canadian out of home media firm PATTISON Outdoor Advertising has rolled its digital division – started via acquisition several years ago – into the overall brand. That means PATTISON Onestop is no more as its own, slightly separate thing, and is just part of overall PATTISON. That makes a bunch of sense, as a …
World Out of Home Organization Names Heavyweight Panel For Annual Awards February 19, 2020 by Dave Haynes The World Out of Home Organization has named a series of digital media heavyweights as judges for its annual awards, which will be presented in June in Toronto. The judging panel is chaired by Katrin Robertson, CEO of blowUP media, and includes several senior board members of the organization (formerly known as FEPE), plus Matthew …
DSE 2020 Booth Preview: Reveal Mobile’s Location Intelligence Solutions Measure DOOH Viewers & Impacts February 17, 2020 by Dave Haynes DSE Booth Previews: Reveal Mobile, Booth M6 What is your big marketing message to attendees and what is it all about?Customers use our location intelligence solutions to measure viewership and the impact of out-of-home advertising, whether mobile or static, digital or traditional. In addition, they use our products to measure attribution and to conduct multi-channel …
UK Firm Touts Planned Rollout Of 3,500 DOOH Screens Embedded In Hand Dryers February 3, 2020 by Dave Haynes Start-ups have been trying to make toilets in restaurants and bars a digital OOH advertising environment for 15 years or more, and as the saying goes, everything old is new again. UK-based Savortex says it is rolling out hand-dryers that have a tablet-sized screen that can run full-motion video spots, booked programmatically and gender-targeted (washrooms …
NYC’s Chelsea Market DOOH Network Updated, Media Deal Extended January 16, 2020 by Dave Haynes One of the advantages of smaller, more intimate shopping malls and other public spaces is that when digital OOH screens go in, those screens don’t need to be overly big (and expensive) to stand out from the visual noise and be noticed. This is a good example of that in Chelsea Market, a big old …
Quividi Shuffles Exec Team, With New CEO And Co-Founder Back As President January 13, 2020 by Dave Haynes The French computer vision firm Quividi – which has been marketing video analytics into the digital signage and DOOH ecosystems for many years – has shuffled its management team, naming a new CEO, shifting its longtime CEO to the board, and bringing back a founder. Laetitia Lim is the new Chief Executive Officer, with Ke-Quang …
Hacked Billboard Had Unlocked Equipment Shed, Used Laptop As Media Player January 13, 2020 by Dave Haynes A digital billboard in the Detroit area was hacked last fall, with ads replaced by a very naughty video. Probably like most people, I assumed a couple of teenaged boys with strong computer chops somehow got at the media player and made the change, for the sake of some giggles. I was right, though the …
Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen January 8, 2020 by Dave Haynes Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will …
Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board January 3, 2020 by Dave Haynes This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed …
Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment January 2, 2020 by Dave Haynes A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the UK for the BBC series Dracula, which I THINK just started as well on Netflix in the US and Canada. It just uses props and directional lighting to create its effect. …
