Projects: Big LED Greets Arriving Passengers At Atlanta Hartsfield March 22, 2018 by Super User Making a quick stop in Atlanta – which was seriously chilly last night and is again this morning – for the last of eight speaking sessions on Samsung’s Resolution Tour. It had been a while since I more than connected through Hartsfield, so it was interesting to get off that train that runs between terminals …
DSE 2018 Booth Previews – Creavi Work Showing UV-Resistant Smart Film For Glass Projection March 21, 2018 by Super User Here’s the last of 40 DSE Booth Previews for 2018. If you missed the submission window, all I can note is that it was a big damn window. Creavi Work – DSE Booth Number 2657 Why do people going to DSE need to put your company on their Must See list of booths? As the …
Seenspire Launches Pay-Per-Screen, All You Can Eat, Digital Signage Content Subscription Plan March 21, 2018 by Super User The guys at Belgium-based subscription content service Seenspire have launched what they’re calling the first ever pay-per-screen pricing plan for the digital signage industry, with unlimited access to Seenspire’s cloud-based content library of 250-plus feeds. The new plan applies a monthly fee per screen, done on a sliding scale that reduces the fee as networks add …
16:9 Podcasts: Bruce Van Zyl Of Sellr, On Moving The Sales Needle With BevTV In-Store Digital March 21, 2018 by Super User Booze is a complicated thing to buy. All the product categories look pretty much the same, so people revert to price, top of mind awareness or labels and names that catch their eye. One of the ways to improve that situation is by putting digital right into the aisles of liquor stores, where people poke …
Oslo’s Main Rail Station Adds 31 Sq. Meter Curved LED March 15, 2018 by Super User I like the curve on this new JCDecaux indoor LED at Oslo’s central train station. It is 31 square meters of LED, and you can see there are nearby screens that sync the same content. The specs page for the install – which is in front of about 1 million commuters and travellers weekly – …
Broadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network March 13, 2018 by Super User Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix will be used to drive screens designed and managed by Esprit Digital. That means Broadsign Control to automate the delivery of targeted and contextual messaging and ads, Broadsign Direct to help Westfield’s brand ventures team more …
Emerging Trend: Digital Out-of-Home Advertising Audits March 13, 2018 by Chuck Lewis Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on …
DSE 2018 Booth Previews – Quividi To Introduce Its Campaign Genius March 12, 2018 by Super User Quividi – Booth 2473 Why do people going to DSE need to put your company on their Must See list of booths? Quividi will introduce Campaign Genius, its new AI-driven algorithm that recently powered the first Dynamic Campaign Optimization for DOOH. We’ll also present our collaboration with Innovative Foto, via a co-branded photobooth and a case …
38,000 Square Feet Of LED Lights Up At LA Live March 7, 2018 by Super User Had a chance last night to walk over to an area called LA Live, an entertainment district in downtown Los Angeles that is home to theatres and to the Staples Center – the home to two NBA teams and an NHL team. Busy place, and quickly becoming an OOH media hub in the spirit of …
Billboards Part Of Battle To Woo Or Keep NBA Star Lebron James March 2, 2018 by Super User A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but …
