Read Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018 May 9, 2018 by Super User There’s a pile of useful data in the presentation deck investment banker Mark Boidman did this morning at the Geopath/OAAA conference and expo in Austin. Boidman, if you don’t know him, closely tracks the digital OOH industry and the company he works for, PJ Solomon, does a lot of M&A advisory work in the sector. …
Big LED Posters Light Up Retail Space Near NYC World Trade Center May 3, 2018 by Super User This is a series of new digital OOH displays in a office tower mall in the area around the rejuvenated World Trade Center complex in New York. The displays are all SNA (Sansi) LEDs – a mix of 2mm with remote power supplies and 6mm indoor modules that use outdoor-rated diodes (brighter) due to the location …
Data-driven DOOH Campaign Targets Ads To Peak Traffic Times For Specific Vehicle Types May 2, 2018 by Super User Broadsign has pushed out a set of press releases and case studies highlighting a partnership with the demand side media platform Outmoove, and going into how live data is being used to fine-tune targeted digital OOH advertising. The most interesting of them is a campaign for Peugeot to promote its corporate minivans with SMBs and …
Citilabs Adds Pedestrian Data To Massive U.S. Dataset On Population Movement May 1, 2018 by Super User Sacramento-based mobility analytics solution provider Citilabs has added another interesting layer of mass data to a platform that shows the movement of people in the U.S. The company has added pedestrian data on top of traffic data. Streetlytics now includes the first-of-its-kind pedestrian analytics dataset – using billions of data points to measure and paint …
Mark Stross Of ANC On Bringing The Spectacle Of Sports And Live Events To Digital OOH April 25, 2018 by Super User ANC got its start about 20 years ago as a rotational signage company that primarily serviced the pro sports business, and through the years, ANC has grown into a big tech services provider that’s been putting in the visual systems for many arenas and stadiums. If you see a big center-hung set of LED boards …
Adidas Auto-Renders Highlights Videos Of Every Boston Marathon Finisher – In 24 Hours April 20, 2018 by Super User Via Adweek This is a fairly amazing take on auto-rendered custom videos than has nothing to do with digital signage, but should certainly get some technical and creative people thinking about the possibilities for mass creation of creative spots. Adweek has a post up about how Adidas created more than 26,000 customized highlights videos for …
Computer Vision Insights Used To Tweak Content And Boost Photo Booth Sales by 24% April 6, 2018 by Super User The biggest U.S. manufacturer and operator of digital imaging photo booths used audience and attention analytics technology to optimize marketing content on screens outside the booths and boost sales in a test case by 24%. New York-based Innovative Foto, which owns and operates 2,400 booths nationwide, gets tens of millions of customer interactions every year in places …
Instagram Changed Its API, And Now Your Version On Digital Signs Probably Isn’t Working April 5, 2018 by Super User If your digital signage or digital OOH network calls and displays Instagram posts/pix, you may well have an issue because of API changes made by the social media company. The short story is – a lot of what you show may no longer show. If you don’t have logins for Instagram account you want to …
Grocery Digital OOH Network Has 1,000-Plus Screens Up At Checkouts, With Plans For As Many As 25,000 March 26, 2018 by Super User Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and …
Wrap-Around LED Board The Size Of Four B-Ball Courts Lights Up In Seoul March 23, 2018 by Super User This is a massive wrap-around digital OOH LED display in Seoul’s Gangnam-gu business district – which has a total surface area of more than 1,600 sq. meters, or roughly the size of four basketball courts. It is 81 by 20 meters. It is the biggest curved display in Korea, and presumably one of the biggest …
