Intersection Announces DOOH Network Across NYC’s Growing Hudson Yards Development February 28, 2020 by Dave Haynes The OOH media company Intersection has announced – guessing it was OK’d to finally announce – that it has the contract to run a digital OOH ad network throughout the impressive, 28-acre mixed use Hudson Yards development on the west side of midtown Manhattan. The press announcement sent to me doesn’t provide any detail on …
DSE 2020 Booth Preview: Broadsign Optimizing How DOOH Gets Done February 28, 2020 by Dave Haynes DSE Booth Preview: Broadsign, Booth # 2807 Why do people going to DSE need to put your company on their Must See list of booths? Attendees will be able to demo new products and chat face-to-face with our product experts. It’s also a great way to see what we’ve been up to for the past …
Pearl Media Expands DOOH Network To Brooklyn’s Atlantic Terminal February 27, 2020 by Dave Haynes The NYC-area OOH media firm Pearl Media has expanded its place-based digital footprint to include a big commuter and retail hub in Brooklyn, known as Atlantic Terminal. The Atlantic Terminal Network (ATN) went live earlier this month, with eight 85” LCD displays, four 98” LCD displays and three double-sided 65” LCD kiosk displays. The …
Not Every Street Furniture Display Is A Big Slab February 27, 2020 by Dave Haynes One among many impressions I had walking around ISE a couple of weeks ago was that there were an awful lot of companies all marketing outdoor-rated displays, with me wondering if there was enough potential business out there to support them all. The other impression I had was how similar they all looked – big …
DPAA Announces Date, New Venue For 2020 Video Everywhere Summit February 26, 2020 by Dave Haynes The DPAA has announced plans for its 2020 Video Everywhere Summit, with the day-long conference set for Tuesday, October 13th at a new venue, Pier Sixty, which is down in the Chelsea Piers area of Manhattan, overlooking the Hudson. “Pier Sixty is the site of some of New York’s most glamorous and star-studded fundraisers and …
Football Field-wide LED Screen Greets Arrivals At Kuala Lumpur’s Airport February 25, 2020 by Dave Haynes This is a vast direct view LED display in the arrivals area of Kuala Lumpur’s international airport – the big Absen screen replacing 11 old backlights. The screen is 96 meters wide by 4.2 meters high, and was put in by the media company VGI Airports. A bank has already bought out the screen space for …
Adomni Partners With Uber On Ride Share LED Car-Topper DOOH Signs February 24, 2020 by Dave Haynes Las Vegas-based programmatic DOOH startup Adomni has partnered with ride share giant Uber on a new pilot media program that sees some 1,000 digital screens added to the tops of participating drivers’ vehicles in Atlanta, Dallas and Phoenix. Under the new partnership, Adomni will do the ad sales and marketing efforts. Adomni will provide self-service …
DOOH Car-Topper Start-Up Halo Cars Acquired By Lyft February 24, 2020 by Dave Haynes The ride share firm Lyft has acquired a small startup called Halo Cars, which puts digital OOH ad displays on top of drivers’ cars, providing a incremental revenue for willing drivers. The ad startup – along with another one called Firefly – drafts off the well-established ad format of printed and more recently digital signs …
DSE 2020 Booth Preview: Adomni Showing How DOOH Networks Can Max Out Sold Inventory February 24, 2020 by Dave Haynes DSE Booth Preview: Adomni, Booths 1118, M1 Why do people going to DSE need to put your company on their Must See list of booths? Adomni’s award-winning technology provides an easy to use, self-service online platform for digital screen owners to list their unsold advertising inventory for programmatic purchase and get incremental revenue. What is …
LA Start-up Packages Media Streaming And Signage Services For Hospitality Sector February 20, 2020 by Dave Haynes LA-based Loop Media, Inc. has started marketing a solution aimed at bars, restaurants and other venues that pairs big libraries of approved video and music content with a simple digital signage solution, all running off what amounts to a set-top box. With the Loop Player, says the company in its PR, any commercial or public …
