Global OOH Giant JCDecaux Announces VIOOH – Its Own In-House Media Planning & Trading Platform June 13, 2018 by Super User Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. My sense, however, is that when …
Why Buying Digital OOH Should Be As Dead-Simple As Booking AirBnBs June 13, 2018 by Super User A Las Vegas startup called Adomni represents the latest effort through the years to roll up digital OOH networks with the idea of making media buying and execution easy. Many have tried, few have succeeded, but here’s what’s different about Adomni. First, they’re primarily going after outdoor billboards, and they’re not trying to be THE …
Follow The Money Dep’t: What Brands, Sectors Are Spending Most On Outdoor June 5, 2018 by Super User The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion in ad spend. Four of the top 10 product categories posted increases more than three times higher than total OOH growth, including: Government, Politics and Organizations +9.9 percent; Miscellaneous Local Services …
City Agrees To Allow LinkNYC Rollout To Slow Down; Provides More Time To Pay May 30, 2018 by Super User Few observers will be surprised to learn the much-touted NYC smart city rollout of screens replacing payphone boxes is not going as well as envisioned. I don’t get to New York that often, but when I do, I see lotsa black and blue screens dotting the sidewalks. I hear the same from people who live …
Mall Ad Network Adspace Hires Shazam Exec As New Chief Revenue Officer May 30, 2018 by Super User The NYC-based shopping mall digital out of home ad network Adspace has hired on the former Chief Revenue Officer for Shazam as its new CEO in a bid to drive sales growth across its 300-plus locations. Greg Glenday was instrumental in Shazam’s successful sale to Apple, having taken the music discovery/audio recognition platform into profitability for …
Interactive DOOH Campaign In UK Malls Pairs Lego And Latest Star Wars Flick May 29, 2018 by Super User This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what seems like a steady drip now of Star Wars movies. The “Master the Force” promotion invites shoppers at a couple of UK malls to build the galaxy using on-screen LEGO bricks. The …
Three Ways Digital Signage Software Can Add Value To Digital Out Of Home May 28, 2018 by sixteenninewpadmin Guest Post: Balaji Kamineni, Zeetaminds An ideal Digital Out Of Home Network irrespective of the size should be managed without any manual human intervention. Once the signage network is set and running, there should be few or no reasons for an operator to go on site. As important as the entire hardware setup, equally important it is …
Put The World Cup On Your Digital Signage Screens With These Feeds May 24, 2018 by Super User The world’s biggest sporting event gets started in a matter of a couple of weeks, and the World Cup squads for many of the footballing countries who qualified are already gathering for training, and generating news. It’s a big deal, and at least some of the subscription and specialty content companies who produce material for …
16:9 Podcasts: Sheldon Silverman On The Opportunity GDPR Presents For Digital OOH Operators May 23, 2018 by Super User If you deal with companies over in Europe, you’ve probably been carpet-bombed lately by email requests to update your subscription settings for things like product announcements. That all owes to something called GPDR, the General Data Protection Regulation that goes into effect in the European Union at the end of this week. You can count …
FCC Cracking Down On Non-Compliant LED Display Vendors (Updated) May 18, 2018 by Super User When LED companies like Watchfire and Daktronics started making noises in the past year about the perils of buying offshore product that was not FCC licensed, it was reasonable to think a little bit of that was about sowing some FUD – Fear Uncertainty & Doubt. Nothing like the risk of fines or being shut …
