UK DOOH Campaign Thanks All Frontline Workers April 3, 2020 by Dave Haynes The UK’s Digital Out of Home industry has collectively launched a Grateful Britain campaign across the countries – geared to passing on gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Says the PR: Initiated by Outsmart, the OOH trade association, the campaign runs …
Mark Lawson Of Cineplex Passes Away April 3, 2020 by Dave Haynes Wanted to let my Canadian digital signage and digital OOH friends know that we lost a good one yesterday, to cancer. Mark Lawson was a longtime business development guy, with the OOH media company Pattison and then with Cineplex. I’ve known him for probably 15 years, and we had some legendary, next-day fuzzy outings while …
“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work April 2, 2020 by Dave Haynes Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. The study, called “The Moments of Truth”, was funded by by Clear Channel, JCDecaux UK and …
Industry Associations Form Umbrella Group, Called ACE, To Raise Game For Connected Experiences April 1, 2020 by Dave Haynes A diverse set of organizations has banded together to create a cross-industry group that collectively wants to advise, educate and lead thinking and activities for connected digital experiences. The new Advocates for Connected Experiences, or ACE, has a steering committee that includes members of the Digital Signage Federation, Geopath, OAAA, LBMA, SEGD, ICX Association and …
New COVID-19 PSA Campaign Cleverly Reminds People It’s Not Great To See Each Other March 30, 2020 by Dave Haynes This is a terrific, super-simple media public service media campaign developed in the UK to steadily reinforce to people in the UK and globally to continue social distancing and stay at home unless they need to get out for essentials like groceries and medicine. The campaign was organized by Fiona FitzGibbon, Founder of UK-based Diversiffi Media. …
New Pandemic PSA Available For Download; Focused On Thanking Frontline Workers March 27, 2020 by Dave Haynes Jeremy Cleek, the founder of LA-based creative shop Studio Kudzu, contacted me last week, offering to help develop creative for coronavirus awareness PSAs. The fool. I got back in touch, thinking this was a chance to get something developed that was different from the terrific range of stills, motion graphics and videos that have been …
DPAA, Indie Agency Madwell Team Up For Global “We Are The Countervirus” PSA Effort April 16, 2026March 24, 2020 by Dave Haynes The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe. Called We Are The Countervirus, the campaign already has committed inventory in screens from numerous DOOH networks in the US and UK, and more screen time is being pursued with …
Timing Is Everything: Digital Signage Paired With Hand Sanitizer No Longer Novelty Product March 23, 2020 by Dave Haynes Timing is sometimes everything when it comes to marketing a product, and it can take a compelling event to shift a product from being regarded as “interesting” to one that is right for the moment. In my dark period when I did business development for a software company, more than a decade ago, I had …
Take This Quick Survey To Gauge Industry Sentiments In The Age Of COVID-19 March 20, 2020 by Dave Haynes Sixteen:Nine is working with the Munich-based consulting, events and publishing firm invidis on a marketplace survey to get some sense of what impacts companies within the digital signage eco-system expect to see because of the novel coronavirus pandemic. While it is hard times for just about any company that doesn’t make medical equipment supplies, hand …
Swiss Coffee Machine Firm Adds Digital Signage To Its Latte-Makers March 16, 2020 by Dave Haynes Putting displays on vending machines and appliances for digital signage purposes is not new, but I don’t THINK I have seen an application that sees the fancy coffee machine in workplaces doubling up as a messaging screen. The Swiss firm Franke Coffee Systems – or the more interesting handle Franke Kaffeemaschinen AG – has coffee …
