New Balance Uses Machine Learning With Digital Poster To ID And Reward NYC Fashionistas October 1, 2018 by Super User The footwear brand New Balance did an interesting machine learning-driven digital signage piece on the streets of New York recently, putting up a screen and sensors that scanned approaching pedestrians and flagging those people who weren’t dressing like everyone else. The “activation” – run for a day during New York Fashion Week – used camera-based …
DPAA Sets Draft Speaker List For Video Everywhere Summit In NYC Oct. 30th September 17, 2018 by Super User The Digital Place-Based Advertising Association (DPAA) has released a draft list of speakers for its annual Video Everywhere Summit in New York City, on Oct. 30th. It’s a full day of presentations and panels on “multi-screen engagement, mobile/location data and the role of DOOH advertising in today’s fast evolving media ecosystem.” This year’s speaker roster …
Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation September 13, 2018 by Super User The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very impressive digital OOH and ambient media pieces in called Cultural Sky Plaza, located in the center of the pre-security check-in area. The idea of the main piece, it seems, is to …
Cancer Survivor Uses Times Square LED Board In Search For Kidney Donor September 1, 2018 by Super User A Long Island, NY man is using donated time on one of the big LED billboards in Times Square to pitch his need for a new kidney. Bladder cancer survivor Marc Weiner lost both kidneys in treatment, and now requires dialysis to stay alive. His wife’s friend donated time on a 5,000 square foot billboard on …
Coke’s Ballyhooed Shape-Shifting LED Board In Time Square Is Now Very Much 2D August 28, 2018 by Super User We will probably never get a public story about the three-dimensional, robotic direct view LED display that Coke spent an unknown PILE of money on for Times Square. If you were a contractor and influenced the decision to do that, you’re keeping quiet and saving face. If it is your tech, you are definitely not …
New NYC Pier 17 Destination’s Atrium Enveloped In Direct-View LED August 28, 2018 by Super User The same company that put together the sync’d LED messaging and ad displays at NYC’s busy Fulton Center has done a similar job at the new Pier 17 at the Seaport District in Lower Manhattan. The technology service provider ANC has installed and now manages a new digital media network that includes more than 2,000 square …
Start-Up Grabb-It Turns Rideshare Cars Into Rolling Digital OOH Posters August 22, 2018 by Super User A San Francisco start-up called Grabb-It is trying to make a go of a Digital OOH advertising model that puts pico projectors in the back of ride-share cars that beam ads on to a rear passenger window. The ads show up on windows because of a transparent film overlay added to the window. The …
Toronto Buses Getting Pairs Of Information Screens That, Surprisingly, Aren’t For Ads August 22, 2018 by Super User Via DailyHive and BlogTO Toronto’s Transit Commission (more commonly known as the TTC) is putting in pairs of 29-inch ceiling mounted screens in 525 buses over the next two years, and somewhat surprisingly, they’re being used properly as passenger information displays and not for “captive” advertising. TTC spokesperson Stuart Green told Daily Hive each of …
STRATACACHE Acquisitions Starting To Get Blended To Round Out Products August 2, 2018 by Super User STRATACACHE is starting to mash up some of its acquisitions to create more well-rounded and attractive products and services – notably an update to its convenience store checkout network that uses the analytics platform of a company brought into the “family” in 2017. The shopper marketing company PRN, acquired by STRATACACHE in 2015, has updated …
Largest LED Board In South America Lights Up In Lima July 20, 2018 by Super User HT @Huggett This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru. It almost looks fine pitch LED, but is actually just 16mm – the sort of pitch you see on highway …
