UK DOOH Startup In Shambles After Founders Scrap With Investors, Admit Cloning IP April 27, 2020 by Dave Haynes It is as difficult to keep up with digital out of home buying platforms as it is tracking digital signage CMS software companies, so I don’t feel all that bad about knowing absolutely nothing about the UK startup Bidooh. The online publisher BusinessCloud has a piece up about the company, at one point a high …
Research Suggests Massive Shift In Daily Routines April 23, 2020 by Dave Haynes This is research out of Australia, but given we’re almost all under similar restrictions, the data about changed routines is relevant to most locales. The research, involving some 250,000 residents Down Under, suggests fitness and entertainment venues have taken the biggest hit in this pandemic. It also provides big indicators of what else people are …
Captivate Develops Free Service To Promote Job-Seekers On Its Elevator Screen Network April 23, 2020 by Dave Haynes Sixteen:Nine has profiled a bunch of companies and individual employees who have been trying the best they can – by 3D printing, sewing, baking and making public service announcements – to pitch in to help care-givers and essential workers. Here’s a different take that makes use of the company’s medium: The digital OOH media company …
UK OOH Research Shows Dramatic Drops In Population Movement Amid Pandemic April 21, 2020 by Dave Haynes The Out Of Home media specialist Talon has been tracking the impact of the pandemic on population movement across the UK, and is using its proprietary data management platform, called Ada. Three weeks into a nationwide lockdown, the impact appears to have hit a plateau. Key UK Out of Home Insights from Ada for the …
Beijing Subway Line Adds Transparent Digital Windows On Passenger Cars April 21, 2020 by Dave Haynes This is a video from Beijing’s subway system, in a passenger car that has digital signage running in a window. It is on line 6, and my guess is the display is a transparent OLED. There’s no side lighting to make it LCD and the pitch is, by the looks of it, far too tight …
Making PPE Gear Is Wonderful, But This DOOH Industry Staffer Is Thanking Caregivers With Baked Goods April 21, 2020 by Dave Haynes Sixteen:Nine has posted numerous tales of industry people pitching in to the pandemic fight by making protective gear for health care workers and others whose jobs put them at higher risk of infection. But there are other ways to make a difference, and one of them is sweets – as in baked goods. We had …
OOH Media Firm’s Creative Director Making, Donating Masks To Ease Hospital Shortage April 16, 2020 by Dave Haynes Here’s another story of an industry person selflessly trying to make a difference in these nutty, scary times. Jose Suriel is the Art Director of the OOH/DOOH media firm Pearl Media, but as a hobby, he sews. “I’ve been sewing for about eight years now. I taught myself how to sew when I bought my …
Shanghai Company Develops Short Throw Projector Kit, CMS Software, For Elevators April 14, 2020 by Dave Haynes My start in digital signage came when I left the newspaper business (wisely) 21 years ago and joined a company that was putting in small LCD screens on the door header or in the corner of office tower elevators. I did not think, a generation later, that LCD tech, computing and WiFi would have progressed …
Finally, A Rolling, Robotic Digital Poster On Wheels! April 8, 2020 by Dave Haynes In just about every speaking gig I do, I work in the importance of strategy, and encourage both sellers and buyers to ask a big, simple question: Why? I don’t have a solid answer to why for this loopy thing: a four-screen robotic ad machine that in theory would slowly roll along the concourses of …
DOOH Audience Not Disappearing, Just Shifting: Billups Research April 3, 2020 by Dave Haynes The tight stay-in-place mandates being enforced in the US and globally would certain make brands advertisers wonder about using out of home advertising when people are being told to stay at home. But new research suggests that while the usual “places” for OOH advertising are suffering, traffic and impressions are actually up in other places. …
