Media Giant Bloomberg Repurposing Social News Videos For DOOH Screens November 13, 2018 by Super User Via Digital Signage Pulse The financial news giant Bloomberg now sees digital out of home as a market for the social media-angled news briefs it started about a year ago, under the handle TicToc. In a guest post on Digital Signage Pulse, the NYC-based media company’s Head of Strategy and Business Development for Bloomberg Digital talks …
New Content Program Brings Famed Artworks From MOMA Collection To NYC Rail Platforms November 9, 2018 by Super User We can only wonder what Vincent van Gogh would have thought, in his more lucid moments, of seeing his work running on screens in New York subway stations. From my perspective, Starry Night beats the hell out of career college and Learn To Speak English posters. The media company OUTFRONT has launched a content program …
Blockchain for Digital OOH: Why, When, How? November 9, 2018 by sixteenninewpadmin Guest Post: Dan Dawson, Grand Visual We’ve taken an active role in defining how it might affect Digital OOH media specifically. Through our work with the Digital Future Council, a think tank of clients, industry leaders, and technologists, bridging the gap between media, advertising, and technology, and here’s what we found out about the transformative role that …
Understanding Programmatic Digital Out Of Home In One Easy Post October 25, 2018 by sixteenninewpadmin Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. Unfortunately, not everyone understands how this model works …
Free Paper: The Revenue Path For Digital OOH Networks October 17, 2018 by Super User Guest Post: Alan High, ARH Digital Solutions I was deeply saddened by Lyle Bunn’s passing. I was trying to come up with a way to pay tribute to his life and the contributions he made to our industry. Lyle was a friend for many years and I worked with him on some projects. He was …
LED Billboard Barge Starts Cruising Up And Down Manhattan’s Surrounding Waterways October 9, 2018 by Super User New York’s Times Square is a 110% assault on your senses, and a massive tourist attraction, so a barge working the Hudson and East Rivers with an LED billboard on it will probably generate not much more than eye-rolls and shrugs from seasoned residents. This past weekend saw what I think was the maiden voyages …
PATTISON Onestop Says It Has Surpassed Captivate As Largest Elevator Screen Network In Canada October 5, 2018 by Super User The Canadian OOH media company PATTISON Onestop, a division of Vancouver-based PATTISON Outdoor Advertising, says it now has the largest elevator screen network in Canada – surpassing the footprint of rival Captivate. PATTISON Onestop says it now has more than 2,200 displays across all eight major markets in Canada, delivering over 3.2 million viewable ad …
Peter Livesey Discusses Esprit Digital’s Rise From The London Underground October 3, 2018 by Super User Anyone with technical chops who uses a subway system to get around would understand that those are seriously challenging environments to put in sensitive display technology – and the UK display technology company Esprit Digital effectively got its start in digital signage doing just that. If you have been in the signage market for a …
Another Subway, Another Wind-blown Hair Model October 2, 2018 by Super User As the saying goes, everything old is new again. In this case, we have the Montreal-based out of home media company Astral doing a campaign in the subway system that updates an idea that first (maybe) surfaced a few years ago in the Stockholm subway. In both cases, a video on a digital screen or …
Moscow Subway Kiosk Demands Riders Give It 30 Squats, For A Free Ticket October 2, 2018 by Super User Today in Stupid People Tricks in Digital Out Of Home we have the people of Moscow being asked to do 30 squats in front of a subway kiosk to then get a free ride. The Moscow metro system, presumably in some sports-themed co-promotion with the Visa credit card people, has set up a camera-based sensor …
