Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital November 17, 2014 by Super User If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed up with Panasonic to amp up retail digital signage. The goal is to combine Photon’s software with Panasonic displays, reads the post, so that those displays will know more about the …
One Ad Spot, Four Ways November 17, 2014 by Super User One of the recurring questions I’ve had from people about Spotomate is whether specific templates were available for specific vertical markets and subjects, and I’ve replied with a hearty, “Yes, but …” Yes, there are industry specific ones, notably auto, BUT, many of the templates are sufficiently flexible by design that they can be used …
Make Your Next Product Video Ad For Free November 14, 2014 by Super User Spotomate has just added a new free video template – well, free through the 21st – for marketing products and services. The graphic designer has skewed the template to smartphones, but I think it works better marketing other products and services that don’t demand hero shots (as smartphones do). Here’s what it looks like made …
Creative: Two-Minutes Of Poppies On Remembrance Day November 13, 2014 by Super User Here’s a very nice little one-off program put together by Cineplex to run in nine of the bigger shopping malls in Canada – those run by Oxford Properties. This two minute video ran at 11 AM on Tuesday as a silent Remembrance Day tribute. The super-wide format owes to the 32:9 nine LED screens going …
Projects: Tidy Menu Boards Served Up For UK Military November 13, 2014 by Super User The UK solutions provider Digital Messaging Company has started rolling out a digital menu system in restaurants run for the UK armed forces by facilities management giant Sodexo. These are images from the first installs at Merville Barracks, Colchester. The set-up works off the PAYD (pay as you dine) system, which offers soldiers a number of different …
Data Call Rolls Out AP Video Wraps For Digital Signage November 10, 2014 by Super User Data Call Technologies is rolling out a new content subscription service called Video Wrap, which is news packed up by the Associated Press. The Video Wrap product, says a release, effectively distributes fresh news and informational video content that is updated for our subscribers throughout the day. Our new Video Wrap product is optimized for use in …
Video: The Thinking Behind 9/11 Museum’s Interactive November 10, 2014 by Super User This is worth a watch, via Wired. Jake Barton’s company, Local Projects, designed the interactive elements for the 9/11 Memorial Museum in New York, as well as the amazing interactive wall at the Cleveland Museum of Art. He had the most interesting in what was a string of great talks at last week’s SEGD Xlab …
DSA Crown Award Winner List November 7, 2014 by Super User The Digital Screenmedia Association (DSA) did its annual Crown Awards this week in New York City. Here’s the winner list: Category – Point of Sale (content budget of $10,000 or more) Gold: Bank of Ireland, submitted by RMG Networks Silver: Titanfall Video Wall Experience at the Microsoft Stores, submitted by Synect Media Bronze: AT&T Flagship …
Screenfeed Fires Up Sports Central November 4, 2014 by Super User Syndicated content packager and publisher Screenfeed is rolling out a very slick new service today called Sports Central. It’s a dynamic infographic service that goes way the heck beyond what normally gets presented as sports content for digital signage. Most digital sign networks present sports news and scores in the dreaded ticker format, or as …
Free Spotomate Video For Small Businesses October 31, 2014 by Super User For the next seven days you can test-drive Spotomate and download a free, finished video ad that’s great for small businesses as diverse as personal training studios to motorcycle dealerships. Here’s how the 30-second spot looks as a tool for marketing an imaginary fitness studio (yeah, I just noticed the little typo): The 30-second spot requires six photos …
