Netflix Uses Animated GIFs On Digital Posters For French Launch October 31, 2014 by Super User As someone who has to talk the odd client off the 4K ledge – explaining it’s OK to go slightly lower rez, cost and complexity – it’s pretty funny to see a big ad industry article talking about a French digital OOH campaign for Netflix built around animated GIFs. AdWeek is reporting how the Netflix launch campaign involved 100 …
Casting Call Out For A Digital Signage Ad. Honest. October 29, 2014 by Super User This has to be a first – a casting call for a 60-second digital signage ad. The shoot has a director, producer, the whole nine yards, for the spot for plumbing wholesaler Ferguson Enterprises. If you live around Williamsburg, Virginia, the spot needs: FOREMAN: Any Ethnicity – Male, 35-50s. Must be believable as a construction …
HTML5 Is Done Evolving October 28, 2014 by Super User The really technical stuff is here, but the doofus version that suits me much better is that the W3C organization that sets HTML development standards globally published its Recommendation of HTML5 — the final version of the HTML5, years after it was first introduced. All the cool stuff that you never used to be able to do …
Video: DSrupted 2014 October 27, 2014 by Super User The good folks at the video production group Studio 10 shot a pile of interviews and B-roll to put together a reel for a client of mine during last month’s DSrupted conference in Toronto. As a favor I got them to also put together a highlight reel for the event, which will do little to …
A Personal Trainer Ad From A Car Ad October 27, 2014 by Super User I get a kick out of pushing the limits on what you can do with templates on Spotomate. While you wouldn’t think there’s a lot of shared marketing DNA between auto dealers and fitness trainers, they’re both using lotsa visual energy to get their products and services across to prospective customers. Here’s a quick auto spot that …
Christie, Arsenal Start Push For Experiential-Driven Movieplexes October 24, 2014 by Super User There’s an interesting piece today on Film Journal International about the how Christie Digital is positioning and using Arsenal Media, the Montreal creative shop it acquired in June, to reshape the cinema experience outside the actual theatres. The combined companies are going to a very familiar customer base with a proposition that the outside …
$70 Worth Of Awesome October 21, 2014 by Super User Sixteen:Nine will not turn into the official organ of Spotomate, but I do have to mention my favorite video template is now available – converted and QA’d this past weekend to English language characters. The Oriental Painting template puts this amazing ink-blot overlay over an otherwise straightforward image slideshow. Use a handful of photos to …
Digital Signage: Passive Persistent Presence October 20, 2014 by Todd Lewis Guest Post: Mike Strand, StrandVision Lots of us get wrapped up in digital signage technology, and forget that the most important differentiator of digital signs is that they are passive in their communication, persistent with various messages driving home the same point and physically present. Think about it. Almost every advertising medium requires a conscious …
Swing And A Miss October 20, 2014 by Super User When in downtown Toronto late last week I had to zip through the retail concourse system to get to the train station, and stopped briefly to look at a new (I think) baby gear store that had signs running in the window and inside. At first glance, I thought, “Hey, I’m kinda liking the nice, …
Auto Ad Becomes Snowmobile Ad October 17, 2014 by Super User I was explaining to a business contact one of the big keys to Spotomate is malleable templates, and while I have seen that work, I wanted to try it and back up the assertion that a template built for one kind of products can pretty easily be used for something quite different. Here’s a car ad, …
