Three Ways To Build Digital Signage Ads And Messages On Tight Budgets November 28, 2014 by Super User Digital signage networks have insatiable appetites for fresh content and creative, and producing that material can turn into one of the biggest line items on a network’s operating budget. Creative costs can easily shoot into five and six figures annually, even higher on large national deployments. For a lot of small to medium business …
Europe Also Facing New Menu Guidelines November 26, 2014 by Jennifer Davis GUEST POST: Luka Birsa, Visionect The rules on what kind of information businesses must display for their customers vary from industry to industry, as well as from country to country. Take the hospitality industry and food allergen information for example. Whether disclosing the allergenic substances in the items on your menu is prescribed by law …
Google Switches On Spots On LED Board That Ate Times Square November 25, 2014 by Super User The launch content for The LED Billboard That Ate Times Square has been replaced by booked content from Google – which is running a series of long-form pieces and interactive gaming elements all aimed at promoting the latest version of its Android mobile operating system. It’s hard to find anything official about this, but from …
US FDA Issues Calorie Count Rules: What That Means For Digital Menu Vendors November 25, 2014 by Super User After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines. The rules apply to sites with 20 …
Videos: Samsung’s Smart, Entry-Level Marketing Play November 24, 2014 by Super User This is smart marketing, with several things in play. Get some use cases happening in the marketplace via a simple, small business contest. Make the winners your product ambassadors. Then put them on an easily shared, familiar medium, instead of relying on trade publications to preach to the converted and jaded. And then time the …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Super User The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
Projects: Holiday Windows, Print And Digital, at H&M November 21, 2014 by Super User Here’s a nice video of a combination LED and big print graphics project the NYC-based visual solutions company Duggal just lit up for H&M at its Times Square location. I like it when different mediums get blended to give a display more pop, although getting that visual “pop” is a bit of challenge in the …
Video: Full Loop Of Creative On Billboard That Ate Times Square November 21, 2014 by Super User Here’s a nice extended length video somebody shot using a tripod, or something, showing the content on the Billboard That Ate Times Square. This is opening night content that will run for I dunno how long, but it is a hugely safe bet cool, experiential stuff will be supplanted pretty quickly by more traditional advertising creative. …
Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas November 21, 2014 by Super User The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding a tweet about a missing Christmas element on the local store by installing some 500 sq metres of panels holding more than 8 million LED lights. The stunt was for A …
Free Video Ad For Smartphone Sellers November 21, 2014 by Super User This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what I would call digital signage-optimized, in that it does not have audio, big, bold fonts, an uncluttered design and builds in the important bits like logos and room for a strong …
