Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative October 19, 2015 by Super User One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. Nielsen’s latest Global Trust in Advertising Survey asked 30,000 online consumers what advertising themes are most impactful, …
Projects: Christie’s Experiential Networks Adds Emagine Cinema October 15, 2015 by Super User Christie is continuing to roll out its Christie Experiential Networks digital signage/digital OOH program in cinemas across the US, among the latest the Emagine Palladium theatre in Birmingham, Michigan. The new moviehouse is part of Michigan-based Emagine Entertainment, and is among 200 or so Christie plans to have installed this year with a lobby-based, ad-supported network. …
Projects: Moscow Lights Up Giant 370-Meter Wide Projection Map Show October 12, 2015 by Super User Via AV Interactive This is one BIG projection mapping projected – described as a world record for this kind of tech. The 370-metre facade of the Ministry of Defence in Moscow was bathed in light from 142 digital projectors across six towers. For the metric impaired, that’s roughly four football fields wide. It was for a recent …
ComQi Paper Takes Different Look At Corporate Comms Signage Strategy October 9, 2015 by Super User NY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about. It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards. Two …
Freshwater Tightens Brand Name, Moves, Expands, As Business Triples October 5, 2015 by Super User Big congratulations to my friends down at the newly re-branded Freshwater Digital, the Grand Rapids, Michigan agency and solutions provider known for several years by the mouthful title of Freshwater Digital Media Partners. The new, tighter brand has been launched as the company makes some other moves. Freshwater moved to new office/warehouse space, hired several more staff, …
Conquering The Creative Brief For Video September 24, 2015 by Ben Davis GUEST POST: Kindi Lantz, Funnelbox All Hail the Creative Brief. Unless you work in marketing or at a creative agency or design shop, the idea of using a creative brief may be foreign to you. Great video content starts with insightful strategic objectives that are neatly summed up in a creative brief for video marketing, …
Projects: Morgan Stanley Switches On Data-Driven Times Square Displays September 21, 2015 by Super User The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. It is described as data visualization, …
TUFF Subway Film Fest Set To Run On Toronto’s TTC Digital OOH Screens September 10, 2015 by Super User The Toronto International Film Festival will soon take over the cinemas and chic hotels of downtown Toronto, and below the streets, the Toronto Urban Film Festival, aka TUFF, is about to take over screens in the subway system. Described as North America’s largest commuter film festival, TUFF runs some of the world’s best one-minute silent films on PATTISON …
DSrupted Speaker Preview: Brad Parler On Shaping Behavior With Great Content September 1, 2015 by Super User Brad Parler is coming up from Houston, Texas in a couple of weeks to talk at DSrupted.com about better, more effective content. Here’s a sneak peek at what he’ll be talking about at the Sept. 16th event – a shorter version from an interactive conference he spoke at recently, down in Houston. Brad Parler – …
Projects: Brown-Forman’s Interactive Liquor Wall At HQ September 1, 2015 by Super User This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters. An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. The experience was conceived and developed by Array Interactive …
