Original Community Content Focus of New LA Digital OOH Network August 31, 2015 by Super User A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a very different spin on dining area screen networks. The big difference with America’s Community Network is programming that is predominantly original and all focused on the people, places and character of …
Projects: Birmingham Gets Its Own Advertising Eyes Of Sauron August 27, 2015 by Super User The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of …
Projects: Empire State Building Gets Projection-Mapped To Aid Endangered Species August 26, 2015 by Super User I saw Twitter posts about how the Empire State Building in New York got projection-mapped earlier this month in a big public statement about protecting endangered species, but I was waiting on better pix and details before writing anything. Got that stuff now. On August 1st one side of the iconic skyscraper – 375 feet high and …
DSE Opens Up Awards Submissions – Why You Should Care August 26, 2015 by Super User The Digital Signage Expo people have opened up the submissions process for its annual Apex awards for content and installation work, with a November deadline to get your pitches in. DSE moved the awards event from a dinner (which it ran for several years) to a breakfast in 2015. I’m not sure how that went, …
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm August 26, 2015 by Super User I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. Data is a big topic at DSrupted, …
Valotalive, Signagelive Partner On Real-Time Data Visualization Services August 25, 2015 by Super User A couple of “live” companies have put together a partnership to start using HTML5 in bringing real-time visualized content to digital signage screens, particularly in business environments. The deal – a global partnership – is between Finland’s Valotalive and the UK’s Signagelive. It includes packaged RSS news and weather feeds, as well as social media …
Projects: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat August 24, 2015 by Super User Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. AdAge reports how the brand’s “Style Your Life” campaign helped more than double its number of WeChat followers, from 400,000 when the campaign launched last year …
Marketing: How Show And Tell Beats Read And Interpret August 20, 2015 by Super User I’m not going to get into the relative merits of the UK software firm Embed Signage’s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all …
Projects: Sharing A Coke In Times Square August 19, 2015 by Super User Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story …
Get The Picture About Effective Wayfinding August 18, 2015 by Tim Straehle Guest Post: Tom Graczkowski, Saturn Digital Media The old saying about a picture being worth 1,000 words rings especially true when it comes to producing effective wayfinding. From a very young age, we learn to identify colourful shapes and symbols for things like bathrooms and safety signs. It’s an approach that’s essential to good wayfinding work. …
