Great Things Can Come In Small Packages, Including Digital Signage Screens May 24, 2019 by sixteenninewpadmin Guest Post: Christina Condomaros, Yodeck Smaller screens for digital signage probably isn’t something you think of as effective. I mean, bigger is better, right? But smaller screens could be the perfect showstoppers – and money makers. All you have to do is use them in just the right places. Why choose smaller screens for digital signage? Because …
This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy May 23, 2019 by Dave Haynes There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. The campaign is fully programmatic, from planning through to purchase of out-of-home …
Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids May 22, 2019 by Dave Haynes The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. This is a separate initiative from the one pulled together by the automated content …
Astonishing: AI Brings A Selfie-Friendly Salvador Dali Back To Life At His Florida Museum May 22, 2019 by Dave Haynes Hat Tip Kevin Cosbey/Arrow for spotting this project … This is flat-out astonishing – a museum that used AI deep fake technology to bring a dead artist back to virtual life at the museum built in his honor. The Dali Museum in St. Petersburg, Florida partnered with Goodby Silverstein & Partners to create an Artificial …
Expanded UNIQLO Store Takes Big Steps With LED May 22, 2019 by Dave Haynes The expanded UNIQLO store at Toronto Eaton Centre – a huge indoor mall in the city’s central business district – has a staircase that’s now lined with LED risers. The stairs were custom-made by Ottawa’s UTG Digital Media for the expansion. They are 27 feet wide and have 13 shock-absorbent steps, all of which can display …
Screenfeed Develops Free-To-Use Content To Help Find Missing Kids In US May 22, 2019 by Dave Haynes The great folks at Minneapolis-based Screenfeed have been working on something since last October with the National Center for Missing & Exploited Children in the U.S. Using an API from the center, Screenfeed has built a content feed of kids that are missing, based on the location. Screenfeed Jeremy Gavin says his team has built …
This Crazy LED Chandelier Was Installed In A Chinese Lux Hotel May 22, 2019 by Dave Haynes This is in a hotel – repeat, a hotel – in Foshan, China, about 90 minutes up a freeway from Shenzhen. It is an LED chandelier thingie (technical term) made up of five 4mm pixel pitch flexible LEDs, There are also 12 suspended LED columns. The thing can travel up and down more than 30 feet. …
Fab Stanghieri On Why Canada’s Biggest Cinema Company Is In Digital Signage May 22, 2019 by Dave Haynes Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business. Cineplex now has entertainment-centric restaurant-bars, is bringing Top Golf into Canada, sells out of home media and runs a thriving digital media group …
NYC’s 28 Liberty Gets Reinvigorated With Big Lobby LED Features May 21, 2019 by Dave Haynes Here’s another example of how big fine-pitch LED video walls are the 2019 version of 1980s and 90s water features in office tower lobbies. The property owners for 28 Liberty in New York wanted a visual solution that reinvigorated the space and, more to the point, made tenants want to move in and existing ones decide …
Diversified In Software Partnership For Workplace Digital Signage May 21, 2019 by Dave Haynes 16:9 could be an endless supply of re-purposed PR about new industry partnerships, but I read and then ignore most of that news because experience and analytics show readers aren’t much interested either. However, when the biggest digital signage-focused integrator in North America announces a partnership for workplace communications, I get more interested. New Jersey-based …
