Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races June 28, 2019 by Dave Haynes This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. A media campaign for the betting service Paddy Power used DOOH screens in and around Waterloo and Clapham Junction rail stations in London to target crowds going to the …
Spanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium June 24, 2019 by Dave Haynes The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés stadium, where it plays home games. The museum in Bilbao has been equipped with more than 30 Christie laser projectors, using short throw lenses, to tell the club’s story through the …
Digital Signage And Smart Content – A Match Made In Heaven June 19, 2019 by Samantha Brault Guest Post: Mike Kilian, Mvix Some things just go together and once they’re paired up, and it’s nearly impossible to imagine them on their own – like digital signage and content. Those two go together like s’mores and campfires. Peanut butter and jelly. Daenerys and her dragons. You get the point, you can’t have one …
Podcast Production Being Reworked – Short Hiatus June 18, 2019 by Dave Haynes If you listen regularly to the 16:9 Podcasts, you may have noticed some hiccups with the production and release timing of some recent episodes. Some have been late and others have had minor boo-boos or levels that weren’t uniform. This has been pointed out to the guy who has been doing the sound engineering for …
Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores June 5, 2019 by Dave Haynes This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. The video explains it all, but briefly, a two-week test …
Tests Validate Using Digital Signage To Calm Stress Medical Lab Visitors June 4, 2019 by Dave Haynes I don’t know if the test sample is large enough to be meaningful, but it its nonetheless interesting that calming art images and music on a medical lab digital signage system made blood sampling a better experience for patients at the Health Innovation Centre of Southern Denmark. Seven citizens who were clear they do not like …
IoT Weight Sensors On Sydney’s Commuter Rail Cars Show Occupancy Estimates On Platform Screens May 29, 2019 by Dave Haynes This is very clever and useful – commuters travelling on the rail network in Sydney, Australia can now make informed decisions on where to stand on a platform for the best shot at getting a seat. The rail authority, Transport for NSW, now has digital signage on platforms that shows which rail cars have seats …
DOOH Billboard Network Starts Running The Onion’s Satirical News Headlines May 29, 2019 by Dave Haynes LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re always looking for a new way to get our content in front of our clients and partners in the entertainment industry. I can hardly think of a better place to …
Holograms With A Business Model – Ronnie Lee Explains His Virtual DJ Start-up May 29, 2019 by Dave Haynes When DSE was on a few weeks ago in Las Vegas, I wandered down to the other end of the convention center to get a glimpse of the legendarily crazy Nightclub and Bar Show – where endless booths pour free drink samples. I wanted to see how nuts it really was, but I was also …
Visix To Showcase Voice-Based Interactive Wayfinding At Infocomm May 28, 2019 by Dave Haynes Atlanta-based CMS software company Visix is going to showcase new a new voice-activated wayfinding application in a couple of weeks at its InfoComm 2019 booth in Orlando. “This is the next step in audience interaction,” says Jill Perardi, creative services manager for Visix. “People have embraced Voice User Interface technologies like Alexa, Siri and Google …
