Video: “In NY, We Go Up” Creative At Footlocker Flagship August 3, 2018 by Super UserThis is a nice, sync’d set of animations done by motion graphic designer Steven D’Arbenzio, who works in the NY/NJ area. “I was given the awesome opportunity to create an animated mural for Footlocker’s flagship store in Times Square, NYC,” says D’Arbenzio. “The ask was to create artwork that spoke to the strength, resilience, and …
Stunning, All Projection-Mapped Digital Museum Opens In Tokyo July 20, 2018 by Super User This is the stunning new MORI Building Digital Art Museum in Tokyo, a 100,000 sq. ft. digital space that is entirely projection-mapped and hooked to motion sensors. Put together in a collaboration between a property developer and the art collective TeamLab, the exhibition dubbed Borderless consists of 50 installation pieces that are affected and triggered …
Big Disty Almo Acquires Longtime Content Partner Insteo July 17, 2018 by Super User Philly-based pro AV distributor Almo Professional A/V has acquired “certain assets” of Insteo, the Long Beach, CA content and creative shop. Almo has been tight with Insteo and its CEO/Founder Jim Nista for several years now, and the deal formalizes an arrangement that makes Almo capable of offering what can be lucrative digital signage content services through …
Videos: Helpful Insight On Using User-Generated Content In Digital Signage July 16, 2018 by Super User Brad Parler of UK-based CMS firm ScreenCloud has completed a nice three-part video series on user-generated content for digital signage. Houston-based Parler, you may recall, joined ScreenCloud earlier this year, having built up a name doing very innovative corporate communications content for his old masters, blinds.com. I’ve had a few emails recently from end-users asking …
How To Keep Your Digital Signage Audience Looking July 16, 2018 by Bryan Crotaz Guest Post: Trey Hicks, Visix If you’re going to have digital signage, you need a content strategy. If you don’t have something on screens at all times to draw attention and interest viewers, they’ll start tuning out. That can seem like a daunting task – collecting, creating and designing digital signage messages every day. But …
Watch The Latest Digital Art Piece Running On NYC Fulton Center’s Digital Signage Network July 12, 2018 by Super User This is the latest digital art piece running at the busy Fulton Center Transportation Hub in Lower Manhattan. Commissioned by the MTA’s Arts & Design department, Skyyys is a video installation developed by interdisciplinary artist Dave Greber of Philadelphia. The idea behind Skyyys is playfully mimicking the constant stream of visual information that we all see daily. …
How To Make Your Digital Signage More Effective, With A/B Testing July 10, 2018 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix In order to truly use your organizational digital signage to its fullest potential, you need to have a system of continuous assessment in place – what works, what doesn’t and how can less effective messages be improved to get people to follow your calls-to-action? One way to peek under the …
Why Open Digital Signage Is A Competitive Advantage – Part 2 July 9, 2018 by Jami McGraw Guest Post: John Wang, IAdea Corporation In Openness as a Competitive Advantage – Part I, published in March 2018, I shared an example of successfully winning a prominent financial institution client who needed an open platform solution. In that case, the in-house AV/IT crew wanted the ability to perform customizations for business objectives that were …
How Projection Mapping Got Small, Affordable And Easy Via SF Startup Lightform June 20, 2018 by Super User One of the most interesting companies I saw recently at InfoComm in Las Vegas was Lightform, a San Francisco start-up that is making the once dark art of projection mapping available to just about everyone. It wasn’t that long ago that projection mapping was all about very ambitious, very complicated, very expensive projects that only …
Swiss Company Uses Mash-Up Of Web, Mobile And Signage To Reach Hard-To-Reach Workers June 18, 2018 by Super User Via HospitalityNet A Swiss company called Beekeeper is using a cross-platform blend of web, mobile and digital signage to inform and motivate back of house workers in a variety of industries, such as hospitality. The company recently announced a deal to provide its digital workforce platform for operational communications at SIXTY Hotels, a small luxury lodgings chain. While …
