Global Ad Spend Forecast to Accelerate in 2026 February 26, 2026 by John Berkovich Global advertising and marketing spending is expected to accelerate sharply in 2026, driven by major sporting events and political elections worldwide, according to a new forecast from media research firm PQ Media. The company projects global ad and marketing investment will grow 9.8% in 2026, after rising 6.6% in 2025, to reach $1.92 trillion (all …
Ancient Ritual Meets Artificial Intelligence as Mahashivratri Festival Embraces Holograms February 25, 2026 by John Berkovich One of Hinduism’s most sacred festivals also doubled this year as a showcase for immersive technology, with holograms and artificial intelligence featured in Mahashivratri celebrations across India. Traditionally centered on meditation and prayer honoring Lord Shiva, the festival drew massive crowds who encountered digital recreations of gurus and deities presented through large-scale holographic installations. At …
Walmart Retail Media Grows 41% as Vizio Deal Extends Advertising Beyond the Store February 24, 2026 by John Berkovich Walmart’s retail media business continued its rapid growth trajectory in the fourth quarter of fiscal 2026, with advertising revenue rising 41 percent year over year, underscoring how aggressively the large retailer is positioning itself as a media platform as much as a merchant. According to Walmart’s latest earnings report, the company’s global advertising operations – …
Samsung Display Introduces QD-OLED Penta Tandem Technology February 23, 2026 by John Berkovich Samsung Display has introduced QD-OLED Penta Tandem, a new display architecture designed to improve brightness, energy efficiency, and panel lifespan across next-generation OLED monitors and televisions. The technology adds a fifth organic emission layer to the company’s existing QD-OLED structure, enabling more efficient light output while reducing stress on individual materials. Rather than relying on …
Milan Malpensa Airport Turns Digital Signage Into Olympic Welcome Experience February 20, 2026 by John Berkovich As Milan welcomed athletes, delegations, and spectators for the Milano Cortina 2026 Winter Olympics, digital signage at Milan Malpensa Airport is being used as an experiential platform designed to immerse travelers in the Games from the moment they arrive. Italian software provider Voome partnered with airport operator SEA Aeroporti to activate large-format LED walls along …
LCD Holds the Line as the Professional Display Workhorse February 19, 2026 by John Berkovich While LED installations drew the crowds at ISE 2026, LCD technology quietly reaffirmed its role as the backbone of professional display deployments. ISE 2026 did not present a radical reinvention of LCD. Instead, manufacturers showcased steady evolution: slimmer profiles, improved brightness uniformity, better energy efficiency, and more sophisticated industrial design. The message was clear: LCD …
LED Moves From Spectacle to Strategy at ISE 2026 February 19, 2026 by John Berkovich At Integrated Systems Europe, direct-view LED once again dominated the visual landscape, but the conversation around the technology has shifted. While ultra-fine-pitch displays delivered the expected visual impact across show floors, the real story at ISE 2026 was how LED is maturing from headline-grabbing spectacle into a strategic, scalable display platform. According to analysis from …
Melbourne Transit Hub Becomes DooH Playground with Big LED Upgrade February 18, 2026 by John Berkovich Melbourne’s Southern Cross Station, one of Australia’s busiest transit hubs, has taken a leap into state-of-the-art digital engagement with the rollout of new LED screens designed to captivate commuters and advertisers alike. In a collaboration between Daktronics and JC Decaux Australia, a suite of large-format displays has been installed across the station. At the heart …
Marseille Airport Pilots Inui Studio’s Remote Video Solution for Travelers February 18, 2026 by John Berkovich Marseille Provence Airport has become the first to pilot a remote video assistance solution powered by Luxembourg-based tech firm Inui Studio, introducing kiosk-based live support that connects travelers with staff in real time across terminals. The deployment centers on the kiosk solution Skalink, which comes equipped with an integrated camera and display, allowing passengers to …
SignageOS Achieves SOC 2 Type II Certification February 16, 2026 by John Berkovich SignageOS has completed its 2026 SOC 2 Type II audit with zero exceptions across 600 controls, the company said, reinforcing its position as a secure infrastructure provider to the digital signage industry. The audit was conducted in accordance with standards set by the American Institute of Certified Public Accountants and evaluated SignageOS’s internal controls related …
