Santa Monica Weighs Digital Billboard District Amid Preservation Concerns November 6, 2025 by John Berkovich Santa Monica, California, is considering a plan to introduce up to 16 large digital billboards along its famous Third Street Promenade and adjacent Santa Monica Place, marking another step in the city’s gradual embrace of digital out-of-home media after decades of resistance. The initiative, developed in partnership with Los Angeles-based Big Outdoor, expands on the …
Immersive AV Upgrade Transforms Storytelling at National WWI Museum November 6, 2025 by John Berkovich The National WWI Museum and Memorial in Kansas City has undergone a major audiovisual refresh, bringing the history of World War I to life through immersive, interactive technology. Designed and integrated by Electrosonic with projectors from Christie and LED screens from Nanolumens, the project enhances visitor engagement across several key exhibits while preserving the museum’s …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Moment Factory Expands Aura Series with U.S. and Canadian Installations November 4, 2025 by John Berkovich Moment Factory has launched its third Aura experience, Aura Grace Cathedral, in San Francisco, marking the immersive series’ first permanent installation in the United States. The experience transforms the city’s Grace Cathedral into a living canvas of light, sound, and projection, reimagining its Gothic architecture through a multisensory performance of music and motion. Developed by …
Amsterdam in Motion Brings 750 Years of City History to Life November 3, 2025 by John Berkovich Amsterdam has unveiled Amsterdam in Motion, a permanent exhibition celebrating the city’s 750th anniversary through immersive storytelling and multimedia design. The project, developed by Monks — S4 Capital’s global digital operating brand, in collaboration with the City of Amsterdam, redefines city marketing with what is billed as the world’s largest interactive city model. Spanning 200 …
Moving Walls Acquires Insightz Club to Accelerate AI-Driven Transformation in Out-of-Home Media October 31, 2025 by John Berkovich Singapore-based media technology company Moving Walls has acquired audience research and behavioral intelligence firm Insightz Club, uniting two data-focused tech providers in a move designed to redefine how brands plan, measure, and optimize campaigns across connected media. The acquisition coincides with the launch of Moving Walls Science, an AI-powered intelligence suite that combines behavioral research …
Midwich Reshapes North American Leadership, Names Ghyslain Berger CEO October 30, 2025 by John Berkovich Midwich Group has restructured its North American leadership to strengthen regional coordination while maintaining operational independence for its U.S. and Canadian businesses, Midwich US and SFM. The move formalizes a unified executive framework aimed at expanding market reach and delivering greater value to partners across both countries. Ghyslain Berger, formerly president of SFM, has been …
Eletromidia Strengthens National OoH Leadership with Urbana Mídia Acquisition in Belo Horizonte October 30, 2025 by John Berkovich Eletromidia, one of Latin America’s largest out-of-home (OoH) media companies, has acquired 100 percent of Urbana Mídia, Belo Horizonte’s leading bus-shelter media operator. The move solidifies Eletromidia’s position as the dominant player in Brazil’s third-largest advertising market and underscores its strategy of expanding its urban footprint through targeted acquisitions. Urbana Mídia holds a long-term concession …
Heli-D and Ninja Gaiden 4 Take Digital Signage to New Heights October 28, 2025 by John Berkovich Heli-D partnered with Team Ninja and Koei Tecmo to stage what’s being called the world’s largest playable gaming screen carried by a helicopter. The stunt, flown over Miami on October 21, promoted Ninja Gaiden 4 and earned a Guinness World Record in the process. A double-sided LED screen spanning more than 400 square feet (37 …
China Sets World Record with 15,974-Drone Sky Show in Liuyang October 24, 2025 by John Berkovich Not even two weeks after the infamous drone disaster that made global headlines, China has set a new Guinness World Record for the largest drone display, with 15,974 synchronized drones lighting up the night sky over Liuyang, Hunan province, on October 17, 2025. The record-breaking performance – verified by Guinness World Records – surpassed all …
