Transport OoH: Intersection Adds Cobblinc to Metro Atlanta Transit Portfolio September 12, 2025 by John Berkovich Intersection has signed an exclusive contract to manage advertising for Cobblinc, expanding its footprint across the Atlanta, USA region and further consolidating its position in transit media in one of the country’s fastest-growing metropolitan areas. The deal, which began August 1, covers advertising on Cobblinc buses and bus shelters for an initial three years, with …
LG Transparent OLED, Magnit LED Featured at New Tokyo Shopping Complex September 11, 2025 by John Berkovich Takanawa Gateway City in Tokyo is one of the biggest urban development projects in Japan. It sits one stop away from the Shinagawa Station that sees about 400,000 commuters daily. The Gateway city is home to a massive new shopping complex that opens on September 12, the NEWoMan Takanawa, a 60,000-square-meter (roughly 646,000 square feet) …
Meta UK HQ Adds Vieunite Digital Art Canvas to Workplace September 10, 2025 by Antonia Hamberger This digital art display in Meta’s UK headquarter is a tiny installation. But for Birmingham-based Vieunite – who launched their professional digital art service roughly a year ago – it’s a fancy name to add to their list of customers. Vieunite is the sister company of Allsee Technologies, a Birmingham-based specialty display manufacturer. The company …
This Disney DooH Campaign Makes Commuters Giggle on the Tube August 29, 2025 by Antonia Hamberger The best OoH campaigns are almost always the ones that blend into their surroundings with a clever, ironic twist. Disney pulled this off brilliantly on London’s Bond Street with an escalator DooH campaign that’s funny, simple, and probably makes a lot of agency people mutter, “Huh, why didn’t I think of that?” The campaign uses …
Carousel Digital Signage Expands AR Care’s Patient Messaging Across Rural Network August 27, 2025 by John Berkovich Healthcare provider AR Care has rolled out a digital signage network powered by Carousel Cloud across 87 clinics in Arkansas, Kentucky, Mississippi, and Tennessee, with additional facilities expected to be added by year’s end. The deployment, using Apple TV devices at 88 endpoints, brings healthcare updates, service information, and federally mandated messaging directly into patient …
When Taylor Swift Goes Orange, Brands Follow August 18, 2025 by Antonia Hamberger Did you notice the color orange unusually often last week? No? Then you’ve trained your algorithm to be remarkably resistant to pop culture – and, presumably, none of your female friends and family members are sporting colorful friendship bracelets. Whether you realized it or not, that puts you in a minority. Taylor Swift announced her …
For England Title in Women’s Euros, Nike Gives a Twist to its Logo – Again July 29, 2025 by invidis In a thrilling penalty shootout against Spain, who dominated the field for long periods, England’s women’s national soccer team, the Lionesses, won the European Championship – the second time in a row. For this, the iconic DooH screen at Piccadilly Circus in London has honored the Lionesses – through the national team’s sponsor, Nike. The …
AI-Generated Messi Artwork Sells for 1.8 Million Dollars July 24, 2025 by invidis You’ve seen it in the movies: a gentleman with a gavel looks around the room and calls out, “First, second, third – sold!” The winning bidder beams with joy, clutching their new artwork. This still happens today – but now, it also happens online. And yes, serious money changes hands there too. Case in point: …
Massive São Paulo LED Façade Gets 4× Resolution Upgrade July 22, 2025 by Antonia Hamberger What’s framed as “Latin America’s largest open-air digital art gallery” has just undergone a major tech upgrade. The original setup – a low-res LED light façade spanning 2,818 m² (303,323 ft²) – was installed in 2012. Now, the screen wrapping the triangular Fiesp building in São Paulo boasts four times the number of LED dots …
Moment Factory’s Immersive Night Walk Is Coming to Istanbul July 22, 2025 by Antonia Hamberger Montreal-based Moment Factory is known worldwide for its immersive digital experiences, whether in the form of public art or ticketed shows. Last year, they began licensing these shows to event organizers internationally. One of their most popular formats is Astra Lumina, a magical multimedia night walk. With Astra Lumina Istanbul, the experience has now arrived in …
