Anamorphic Ad Spot At Danish Mall Shows Possibilities And Limitations of 3D Creative December 9, 2022 by Dave Haynes This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these digital illusions. It’s on a big DOOH LED display in the center court of a shopping mall in Copenhagen, Denmark – a spot for a Danish broadcaster’s “popular Christmas calendar ‘Tinka …
Blending LED Walls Into Public Spaces With Intentional Content Design December 7, 2022 by Dave Haynes GUEST POST: JAKE BERG, RENDER IMPACT What first comes to mind when you think of an LED screen? Is it a simple digital sign used to convey an advertising message, or is it a completely customizable blank canvas with endless opportunities to create remarkable viewing experiences? Hopefully the latter, as LED experiences have evolved significantly, …
Streaming Digital Art Platform Loupe Launches Business Version Aimed At Digital Signage November 17, 2022 by Dave Haynes A streaming digital artworks platform called Loupe, based in Atlanta, has launched a business version of its service that can be used for digital signage and related use-cases. Loupe for Business is described as “an affordable solution for out-of-home business verticals from hospitality to healthcare to bring distinctive art streams into their lobby, offices, lounges …
Iconic UN Buildings In NYC Projection-Mapped To Kick Off World Cup Program November 8, 2022 by Dave Haynes Projection mapping on buildings is reasonably common these days, and much easier to do because of technology advances, but it is still impressive when a very large, iconic structure becomes a digital canvas. Earlier this fall, the United Nations headquarters in New York were illuminated by some 26 projectors to kick off a campaign celebrating …
Clever Creative On LED Wall Gives Corporate Lobby Illusion Of Greater Depth November 2, 2022 by Dave Haynes The great majority of videos I’ve seen in the past couple of years that used false perspective visual illusions have involved over-the-top creative that sees dragons and cats and trucks and you-name-it seemingly escaping the boundaries of an LED screen fixed on the corner of a building, but here’s a nice, much simpler execution done …
DSE Mixer Sponsor Profiles: Screenfeed Demonstrating How Its Services Save Time, Money For Digital Signage Network Operators November 2, 2022 by Dave Haynes The big Sixteen:Nine networking mixer at DSE is back, and is now just two weeks out. It’s technically sold out (but if you check the ticketing engine there may be some cancelled tickets available), meaning we expect to have 350+ Digital Signage Experience attendees showing up for drinks, nibblies and lots of conversations and introductions. …
If Any Museum Was Going To Go Heavy On Tech, It Would Be MIT’s October 27, 2022 by Dave Haynes The Massachusetts Institute of Technology (MIT) is widely regarded as attracting many of the brightest young minds in the tech sector, so it makes sense that the school’s museum is filled with and driven by screens, interactive features and AI-based software. Philly-based agency Bluecadet worked with architecture firm Studio Joseph and brand strategy firm Pentagram …
Campus Alerts System Falters For Smartphones During Emergency, But Works Fine On Digital Signs October 27, 2022 by Dave Haynes Here’s an interesting real-world counter-argument to those people who suggest digital signs aren’t necessary when everyone is walking around with connected smartphones – a campus safety alert that went out on digital signage screens as planned, but not to all phones with the safety alerts app. The good news is two-fold: most importantly, no one …
Giant Five-Sided LED Cube Used As Custom Digital Art Feature At NYC Gallery October 21, 2022 by Dave Haynes A giant LED cube in an otherwise empty, white gallery space in the Chelsea district of New York City was used recently as a visual art feature built around deconstructed international TV commercials. The Denominator exhibit at the Gagosian contemporary art gallery on W 24th Street is part of a series by artist Urs Fischer that …
Indian Jeweller Pops Up In Chennai Mall With Ambitious, Digital-Filled Experience Zone October 19, 2022 by Dave Haynes India’s largest jewellery retail brand is using a pop-up immersive experience in a shopping mall in Chennai to showcase a new collection of pieces inspired by an ancient Indian dynasty, with a custom room set up on a mall concourse and driven by display and interactive technologies. Tanishq, which is part of the Tata corporate …
