The great majority of videos I’ve seen in the past couple of years that used false perspective visual illusions have involved over-the-top creative that sees dragons and cats and trucks and you-name-it seemingly escaping the boundaries of an LED screen fixed on the corner of a building, but here’s a nice, much simpler execution done on an LED feature wall in the lobby of a company.
It’s in the US HQ of Perrigo, which manufactures “self-care” products, like cough and cold formulas you’d buy in groceries and drug stores.
It’s a video wall at reception that Freshwater Digital, located up the road from Perrigo’s offices in SW Michigan, pulled together.
The creative uses depth and shadows, as well as a ceiling with recessed lights, to generate the illusion that the lobby is deeper than it really is, and has digital artworks on its feature wall.
I like. It was part of a larger body of work Freshwater did with Perrigo for workplace communications.
Here’s a video that quickly sums up the larger workplace communications work Freshwater did with Perrigo …