Adomni Acquires Adstash; Deal Helps Scale Up New User-Gen Content Offer For DOOH October 13, 2022 by Dave Haynes Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small to medium business sector. Adomni describes itself as a programmatic DOOH advertising planning and buying platform, while Adstash has been building and marketing a “proprietary technology stack consisting of a supply-side …
Content For That Giant LED Orb In Vegas Being Tested In 1/4-Scale Dome In LA October 13, 2022 by Dave Haynes More details are starting to emerge about the technology and creative plans for the giant LED-clad orb going up just off the Las Vegas Strip – including who is taking the technology and creative lead on the project, and how content is being tested and previewed. MSG Sphere is an ambitious and expensive new attraction …
Bar Entertainment Network Barvanna Gets Distribution Deal To Be Available Via DIRECTV October 11, 2022 by Dave Haynes The Digital OOH start-up Barvanna has done a partnership deal with satellite and streaming provider DIRECTV to makes it services available at the sports, entertainment and hospitality locations where DIRECTV already has receiving technology and play-out boxes in place. The deal potentially – emphasis on potentially – makes Barvanna’s ad-backed soft content programming available in …
Why You Should Use 3D Illusion Content At Your Trade Show Booth, And How To Do It September 19, 2022 by Jake Berg Guest Post: Jake Berg, Render Impact Advancements in technology have allowed for LED walls to open a whole new market for high impact digital art. 3D and VFX designers now have endless opportunities to create stunning visual content for digital displays. Not only will using compelling 3D illusion content help your brand stand out against …
New Split-Flap TV Platform Emulates Electromechanical Mass Transport Displays, Without The Moving Parts September 15, 2022 by Dave Haynes I’ve always loved spinning and chattering split-flap and flip-disc mechanical display boards, but probably like other people with operations in their backgrounds, tempered that affection with wariness about ALL the moving parts that could stick or fail. I’ve seen some creative templates that borrow the look of these displays, but now a Belgian company has …
Software Maintenance Boo-Boo Triggers False Active Shooter Alerts On New England College Campus Screens September 6, 2022 by Dave Haynes Data integration and triggered messaging are great applications for digital signage, but their use can come with some risks – as evidenced just before the long weekend at a US college. A false active shooter warning was sent out to the entire Amherst College campus last week, including to digital signs around the New England campus. …
UT Austin Adds 66-Foot Wide Ambient LED Wall To New Campus Sports And Entertainment Venue August 30, 2022 by Dave Haynes Here’s a very different, very clever take on a big LED video wall in a busy public facility: a 66-foot-wide display that neuters the pixel pitch in favor of something durable and focused on ambient visuals. It’s at the Moody Center, a 15,000 seat entertainment venue on the campus of The University of Texas at …
Media Companies Upping DOOH Billboard Design Games To Win Approvals In West Hollywood August 24, 2022 by Dave Haynes There’s still and probably always will be no end of digital posters and billboards on city sidewalks, building facades and along roadsides that are just screens that make a minimal if any nod to aesthetics. But we’re also seeing some media companies make an effort to appeases the concerns of the people who live and …
Health Care Provider Centene Uses Custom Creative On HQ Lobby LED Wall To Tell Company Story August 17, 2022 by Dave Haynes Healthcare provider Centene is using a 20 foot wide by five foot tall fine-pitch LED video wall in its St. Louis, MO head office lobby to tell the story behind what turned into the largest Medicaid managed care organization in the U.S. The company engaged the creatives at Columbus, OH-based leftchannel to come up with …
More Details And Video Of That Terrific Set Of Screens And Creative At Hong Kong’s Airport August 15, 2022 by Dave Haynes More details and visuals are now available on that super-nice experiential set-up developed by Montreal-based Moment Factory for busy sections of Hong Kong’s sprawling international airport. The airport even has a dedicated web page about the project, calling it a Journey of Discovery. The signature pieces are a Crystal Elevator in the arrivals area and …
