LoveContent judges decide what they really loved May 13, 2011 by Dave HaynesUK-based industry group The Screen has released its LoveContent Awards nominee list, with winners to announced at next week’s big ScreenMedia Expo 2011 in London. The judging panel worked their way through over 120 submissions to single out 13 of the very best digital-out-of-home campaigns across the five creative award categories. The nominations covering the …
NYC's Port Authority Terminal to be giant media facade May 11, 2011 by Dave HaynesHat tip to OOH-TV for flagging this … You’d have to think Times Square is pretty much wall-papered with LEDs and there’s not much else to slap a digital ad onto … so A2AMedia has gone a few blocks west and done a deal to surround much of the New York Port Authority Terminal with …
Flypaper acquired by eLearning firm May 11, 2011 by Dave HaynesFlypaper Studio, which has been marketing a toolset that simplifies creating Flash content for digital signage, has been acquired by Trivantis, a company largely in the eLearning space. The announcement was made at the start of Trivantis’ user conference for its Lectora product. The transaction, says the release, combines Trivantis’ deep expertise and relationships in …
New regional tourism hub near Montreal has digital everywhere May 11, 2011 by Dave HaynesArsenal Media has been working for at least a year on a new regional tourism centre in the Montreal area, and the facility is now open and the content firm can make some hay about their work inside. The new Maison du tourisme de la Montérégie (MTM) at Quartier DIX30 in Brossard (attention hockey fans, this …
Alpha Video opens ready-to-serve content store May 4, 2011 by Dave HaynesWe’re starting to see more content suppliers create original or re-purpose existing material to sell and re-sell across the sector. The latest is Twin Cities-based Alpha Video Creative, which has announced an online store where integrators and network operators can go to buy “soft” content to fill out their playlists. The material includes packs of …
Introducing DOOHgood: digital screens for relief efforts and causes April 28, 2011 by Dave HaynesDOOH4relief was the near-instant and widely embraced effort to use Digital OOH and digital signage screens to drive donations to the Red Cross societies in several countries to relief efforts in Japan. We need to develop some numbers around that still, but what was clear is that the spots produced by companies ran on scores …
Putting the social buzz in venues by going big April 26, 2011 by Dave HaynesThink about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and the idea of making the buzz – the social stream of what people are thinking and talking about – the primary element of the visual landscape in those settings. When shoppers …
If you develop content in the digital signage sector, read this stuff! And yes, that's an order. April 20, 2011 by Dave HaynesIf you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the software firm Wirespring and one of the truly smart people in this business. While some folks have built a name for themselves by grabbing any microphone in reach, Gerba has pretty …
DOOH4Relief Update: Numbers wanted; effort to continue and grow April 12, 2011 by Dave HaynesIt has been a month since the Japan disaster and while the nightmare is far from over there – the nuclear accident now ranks at the same level as Chernobyl – it’s time to start looking at what was done at this end and what that means going forward. We know the DOOH4Relief spots that …
Artisan running Good, Bad and Ugly GlobalShop review April 6, 2011 by Dave HaynesThis is interesting and quite clever. The Toronto merchandising and design firm Artisan Complete is doing a Globalshop Review on Friday, over lunch, at its studio at 331 Amber Street in Markham. We will walk you through a summary of this years Outstanding Merchandising Achievement Awards, highlighting the best design (and some bad) work from …