Smart: Visix launches pitch-free video blog series September 9, 2011 by Dave Haynes Visix is a bit like Four Winds Interactive in that it doesn’t make a lot of noise inside the digital signage community, but fairly quietly go about its business, and doing a lot of it. The Atlanta-area digital signage company — focused heavily on corporate communications and campus — has developed a series of simple …
How to come up with a touchless interactive option that won’t embarrass users September 6, 2011 by Dave Haynes Suppose you wanted to use digital displays to keep staff informed and also make video information available on demand, but the workplace is way too grimy to use a touch screen. Staff in industrial settings who spend their days around dirt, dust and grease are not good candidates for flicking, swiping and pushing a touchscreen in the …
Six clues to better digital signage press September 2, 2011 by Dave Haynes Across the pond and along the Thames, Adrian has a rant up on DailyDOOH about the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am …
Merger brings audio companies into digital signage video game July 8, 2011 by Dave Haynes Getting into the digital signage business on the vendor/supplier side these days involves getting up a learning curve and figuring out how what you have stands out in a really crowded marketplace. It helps, a bunch, if you have well established clients for other, reasonably related stuff. That’s why news of another company – actually …
Guest Post: Has Adobe decision created dead-end on upgrade path of some digital signage platforms? July 6, 2011 by Jim Nista Adobe recently announced that they are pulling support for the Adobe AIR platform on desktop Linux, with version 2.7 being the last official version of their application development platform on the open source operating system. That means Linux-based hardware will be cut off from future official releases, and that has a direct effect on several …
THIS is how to develop a Digital OOH media kit July 5, 2011 by Dave Haynes UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook – described as a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the UK’s digital OOH sector. In some respects, it …
Cosmopolitan’s digital signage lobby wins at Cannes July 3, 2011 by Dave Haynes I think it’s fair to suggest that the creative side of the digital signage business has a long way to go, but it’s also important to note there is some amazing work being done in the space. Consider the huge international award a digital signage project just won … Digital Signage Expo has a …
LocaModa fires up social media-driven Community Board for Digital OOH networks June 29, 2011 by Dave HaynesLocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, dynamic social element to the programming mix they power for clients. Graphically, says the release, Community Board 1.0 looks like a traditional community board and features the ability for consumers and …
Tickers and zoned screens need to be the exception, not the rule, in digital signage June 24, 2011 by Dave HaynesI was struck at InfoComm by the way technology, good creative and actual thinking were resulting in some really strong content on big fella video walls and totems around the trade show. It’s nice to see how far the industry has moved in really thinking through an idea and execution. On the other hand, I …
Aerva wins NYC Port Authority media curtain software deal June 15, 2011 by Dave HaynesThis is probably not a big money deal, in terms of numbers of licenses, but a nice win nonetheless for Aerva because of the very high profile. The Boston-based software company won the deal to drive the 6,000 sq. ft. LED media curtain facade on New York Port Authority Bus Terminal. The “Mediamesh” goes live …
