DOOH4Relief Update: New spot for non-SMS sites April 2, 2011 by Dave HaynesChuck Gose from MediaTile kindly put the word out about the DOOH4Relief effort to some of the company’s corporate communications clients, and we know pharma giant is running a spot on screens at its corporate headquarters. But Gose also mentioned some companies will not be able to run the spots because so many of their …
Two weeks after the quake, but DOOH4Relief still needed March 25, 2011 by Dave HaynesIt has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to the latest Middle East conflict, and the new season of Dancing with the Stars, the troubles in Japan are still very real, and help will be needed for a long time. …
Do infomercials make sense for Digital OOH Networks? March 24, 2011 by Dave HaynesrVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials – to bring those ads to Digital OOH networks. “We, at GIS, always strive to find innovative and effective ways to ‘Reach out to the World’ and are very excited about …
Video: DOOH4Relief spot by Cineplex Digital Solutions March 23, 2011 by Dave HaynesThis is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is longer and allows time for the call to action to be absorbed. 3 – It will run in movie theatres across Canada before Hollywood movies start, but is ALSO available* for …
DOOH4Relief: Latest available video March 22, 2011 by Dave HaynesThe quality of the creative work coming from companies and individuals – all on a voluntary basis – to help drive donations for Japanese relief has been terrific. This is the latest DOOH4Relief piece, and what’s really interesting here is this is not so much a company as three people collaborating on a piece that …
DOOH4Relief Update: New US and French-Canada ads March 21, 2011 by Dave HaynesWe continue to see some great industry support for the Japan relief effort. Groupe Viva, a Montreal DigitalOOH network operator and digital signage services fiorm, has produced a very nice 30-second spot for the Francophone market in Canada. This follows on an email blast sent around by the Canadian Out of home Digital Association (aka …
DOOH4Relief banner ads available for download March 17, 2011 by Dave HaynesWant to help the DigitalOOH community effort for Japan? We have creative people producing spots (we could use UK and Euro, as well as other parts of globe) and the back-end is being handled nicely by Insteo. But you can pitch in simply by spreading the word. Tell your network operator clients and partners about …
Conf call today at 2 Eastern for Japan relief DOOH spots March 15, 2011 by Dave HaynesDavid Weinfeld has arranged a conference call bridge for today at 2 PM Eastern to coordinate development and distribution of public service ads to aid in raising funds for Japanese victims of last week’s earthquake and the horrific tsunami that followed. The intent of the call is to identify who can do what, and try …
Onestop's high school DOOH proposal in front of school board tonight March 9, 2011 by Dave HaynesOnestop Media Group’s pitch to the Toronto District School Board to expand the screen project it has tested in city high schools is up for discussion tonight, and as one might predict, local media have had no problem finding people to scream in horror about the threat to the impressionable minds of youngsters. Reports the right-leaning …
ScreenReach's first mobile-to-screen test with Newcastle Utd gets near 10% take-up March 6, 2011 by Dave HaynesThe UK mobile/digital screen start-up ScreenReach had its first industrial-strength test Saturday at a Newcastle United football (soccer) match at the home grounds. Fans were sked to use their smartphones to select the Man Of The Match. This was the first stab at getting the crowd to get involved, and ScreenReach was hoping for an …