When you think content creation, you think guys who sell power bars, right? October 24, 2011 by Dave Haynes When you think of content creation for digital signage, the logical resource for getting that stuff done is a huge global distributor of display panels, mounts, power bars and countless other bits of AV and IT gear. Right? OK, maybe not. But that’s what Ingram Micro is now offering up – content creation services as …
RMG’s Addiction campaign raises marketing game in Digital OOH October 21, 2011 by Dave Haynes Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of the RMG Network’s Addiction campaign reinforced the need to write this up. The Digital OOH/OOH TV/Digital Place-based company has pretty significantly raised the game on marketing this medium with a new …
3M’s new VAS service helps creators optimize video content October 20, 2011 by Dave Haynes 3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that can analyze and now video to predict how consumers will look at messaging, and them optimize them. The product is called Visual Attention Service (VAS), and the proposition is that a …
Free grocery data in aisle two October 13, 2011 by Dave Haynes If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has developed and made available what it describes as the “First Robust Open Source API For The Grocery Industry.” When we built AisleFinder we realized a couple of things: 1. Supermarket and …
Subaru Canada turns on national digital signage network in dealerships October 13, 2011 by Dave Haynes I just leased a Subaru Forester (quite a revelation – a crossover vehicle with no blind spots!) and I did notice, off at the service counter, a digital signage network of some kind running content. It looked reasonably good (though cinema format video in 16:9 screens). But the process of leasing the vehicle and driving …
Luxury retailer Fresh builds big digital into flagship store’s design October 13, 2011 by Dave Haynes A couple of years ago I was dealing with a cosmetics retailer that wanted to do a big display wall in the store, but didn’t want to use display panels because of the seams. Well, I said, you could do projection but that’s not going to work well from the front, but it would be …
DSE breaks out content efforts in new DS Connection portal October 12, 2011 by Dave Haynes The Digital Signage Expo folks have broken out their editorial efforts into a new, dedicated website called Digital Signage Connection. It took a lot longer to come together than I think was planned – seems to me this was promoted as coming real soon back at the DSE show – but the finished product is …
Coke bottles – Ohmigod! – floating in mid-air!!! September 28, 2011 by Dave Haynes For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D Media is the world’s first “Glasses-Free” 3D Digital Out of Home Signage Network, purely focused on reaching the Hispanic consumer. There’s a network now that JUST does autostereoscopic 3D? And it only …
Worst content practices: In what strange parallel universe is this a good idea? September 15, 2011 by Dave Haynes From a press release for a new installation in a large hotel. Screen design madness. The client likely doesn’t know any better and thinks this is just mind-blowing. The vendor certainly should know better, and provide some basic advice. With ALL the good information out there, seeing these “worst practices” actually celebrated in press releases …
Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones September 14, 2011 by Dave Haynes If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using smart phones to use social networks and interact with screens was a totally lost cause. Older people tend to get portrayed as befuddled dolts who need phones with just two very …
