Visit Norway, from your subway seat November 11, 2011 by Dave Haynes [vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses LED light bars to create advertising in subway tunnels. The technology – which has been around for a few years now – uses the motion of the subway trains to create …
Awards: DSA Crowns Its Content Kings (updated) November 9, 2011 by Dave Haynes The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and a judge of the thing) and my own decoding, here’s the UNOFFICIAL winner’s list: Updated: Here’s the official list the DSA has now posted: Category – Point of Wait Gold: Complete …
Guest Post: Measuring the Advantages of Retail Digital Signage November 9, 2011 by Rich Ventura Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging news in an industry that faces an uncertain holiday buying season. Yet digital signage alone won’t transform a particular retail store or chain. A thoughtful approach must accompany any digital signage …
Augmented reality install lets mall-goers experience National Geographic November 8, 2011 by Dave Haynes As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED board for an immersive experience that let people at a shopping mall virtually intermingle with wild and extinct animals. Very cool stuff, and reminiscent of that Fallen Angel campaign done for …
Four Winds’ interactive GoBoards now in 400-plus Marriotts November 8, 2011 by Dave Haynes Denver’s Four Winds Interactive has quietly built up a nice business with Courtyard by Marriott for the big GoBoard interactive displays you’ll find in the hotel chain’s lobbies. There are now GoBoards in almost 400 U.S. locations, and the latest version of the software driving the screens, announced today, adds some interesting new wrinkles. The …
Asics does slick digital domination wall in NYC subway station November 4, 2011 by Dave Haynes In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is something of a digital domination program put together at the Columbus Circle subway station in New York. Inwindow Outdoor is known primarily for doing hybrid digital and graphic print programs on …
3M tech opens possibility to analyze screen placement effectiveness in retail November 4, 2011 by Dave Haynes I am down in St. Paul, Minnesota with a group of industry smarty-pants … plus not-so-bright me … on the invitation of 3M. The display and graphics group at 3M is getting increasingly active and interested in the business possibilities for its technology and services, particularly as it relates to digital merchandising in retail. We …
Flanigan saddles up as content shop’s new VP Strategy October 26, 2011 by Dave Haynes Very nice to read that Saddle Ranch Digital has hired on Paul Flanigan as its VP of Content Strategy. Most people who sorta know Paul probably thought he was at Rise Vision, but that gig didn’t last as long as probably Paul or Rise Vision chair Byron Darlison envisioned. The Rise gig had biz dev …
DSA names finalists for its “Crown” content awards October 26, 2011 by Dave Haynes The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited involves: TD Canada Trust, done by St. Joseph Content Harrah’s Cherokee Hotel Lobby Video Wall, by Alpha Video Creative PNC Auto Loan Spot and PNC Street Marketing Content, by John Ryan Smashburger …
Sun Life turns on experiential media wall featuring Cirque du Soleil October 24, 2011 by Dave Haynes The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise profile and brand awareness, and its sponsorship of the Cirque du Soleil’s running engagement there. The focal point of the wall is scenes from IRIS, the famed circus troupe’s new production …
