Pattison Onestop Teams With National Film Board of Canada For Unique Digital OOH Content January 6, 2012 by Dave Haynes Pattison Onestop continues to do some decidedly different things (yay!) with programming on its big screen network in Toronto’s subway system – the latest being a collaboration with the famed National Film Board of Canada. The HIGHRISE/ONE MILLIONth TOWER project (their CAPS, not sure why) is a multimedia program that includes video running on platform screens …
New Twist? – Digital OOH Network’s Content Goes Online December 21, 2011 by Dave Haynes No end of content has been pulled from other mediums to populate digital signage screens – from newspaper headlines turned into (ugh) news tickers to snippets of broadcast and online TV. But I can’t recall much, at all, going in the other direction – with content produced for a digital screen network finding its way …
Another big tech distributor adds content component December 9, 2011 by Dave Haynes The drive to sell content as a SKU in a digital signage order continues, this time with Tech Data doing a deal with Saddle Ranch Digital for “an exclusive line of SKUs specifically developed for Tech Data to complement its full line of content creation and management services.” “Our new partnership with Tech Data brings …
Everything old is new again dep’t: Crowd games in cinema December 3, 2011 by Dave Haynes MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment content and Digital OOH advertising package. Called AudienceGame, MediaPost reports that the movie audience controls the on-screen action by moving their arms back and forth in unison (or something close to it), …
Google’s Maps go indoors; digital wayfinding guys twitch November 29, 2011 by Dave Haynes [youtube id=”Gy-DI_bWElg” width=”600″ height=”350″] If your company has been developing wayfinding applications, particularly for things like airports and malls, you’ve probably been thinking Google might present a bit of a problem at some point. That point appears to have arrived, with Google’s announcement that the maps it serves up that allow billions of people to …
Electrosonic projection-maps a hotel for trade show party November 29, 2011 by Dave Haynes You start to realize what you once thought was really exotic stuff is starting to go mainstream when you see it used for corporate parties. In this case, big AV integrator Electrosonic rolled 3D projection mapping of a hotel facade into the bag of tricks for its 10th annual party for clients and partners at the …
Saks lights up holidays with 3D projection map on NY flagship store November 29, 2011 by Dave Haynes I am in New York for part of next week and along with a couple of meetings, I hope to see a lot of ambitious holiday celebration stuff that starts with very big trees and includes some interesting digital work in windows and on the sides of buildings. One of the tour stops will be …
rAVe: Measuring the Success of Digital Signage Content November 21, 2011 by rave This rAVe Publications opinion piece was written by Debbie Wilson-Dewitt, Marketing Communications Manager at the digital signage software firm VISIX. When we talk about ROI, it can be return on investment, return on involvement or just how to know your digital signage is working. A lot of people don’t think about measurement when planning their …
Radio City Music Hall gets projection-mapped for Rockettes November 14, 2011 by Dave Haynes It’s hard not to like 3-D projection mapping – the complicated but big-impact process of blasting big visuals on irregular surfaces. We’ve seen it done on ancient churches and big office towers, and on the iconic roofline of the Sydney opera house. Now the Rockettes’ Christmas show at Radio City Music Hall – which I …
PRN renews content deal with NFL Network November 14, 2011 by Dave Haynes Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of a maybe. Premier Retail Networks, Inc. (aka PRN) has renewed an agreement with the NFL Network to show touchowns, picks and big hits on in-store media network screens it manages and …
