Hellberg: Get Your Story Right February 29, 2012 by Pat Hellberg My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of the world’s great brands behind him, ex-Nike guy Pat is one of too few “experts” in this sector who can speak with genuine authority about content. As DSE approaches next week, …
Interview: Screenfeed’s CEO On Adding Video To Service February 17, 2012 by Dave Haynes Jeremy Gavin is the CEO/Founder of Minneapolis-based Screenfeed, which provides licensed content feeds to digital signage and digital OOH networks. The four-year-old company started with still images and headlines, but has recently added full screen video clips. I asked Jeremy to field a set of questions about the service: So you’ve added video feeds to …
Four Low-Cost Options For Digital Signage Creative February 16, 2012 by Dave Haynes If you want really great, visually compelling and impactful creative for your digital signage network, you’re going to pay handsomely for it because talent has a price. But new online tools are emerging that can seriously cut costs on some of the advertising and marketing creative that will never have much in the way of …
AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations February 13, 2012 by Dave Haynes From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because the advertisers have one or maybe a small handful of spots they want to run, and not a lot of variety in how they need to be placed and run. So …
Interactive: Starry Night Set In Motion February 11, 2012 by Dave Haynes [vimeo id=”36466564″ width=”600″ height=”350″] Oh wow. As seen on tech blog The Verge, Greek visual artist Petros Vrellis has taken one of the most famous paintings ever done and made it into an interactive, multi-touch project. Van Gogh’s “Starry Night” uses “80,000 ‘particles’ which flow around the 1920 x 1080 resolution environment at 30 frames …
Zoom In, And Again, And Again, And Again, And … February 8, 2012 by Dave Haynes [youtube id=”4S1ER6Ya53A” width=”600″ height=”350″] This is pretty darn cool – an infinitely zooming interactive touch application developed by Toronto-based Content Interface. You pinch an image and zoom in to realize the pixels that define that image are actually images themselves, and when you zoom in more, the effect repeats. Endlessly. Every straight teenaged boy on …
Digital Signage Saving Millions In Plant Costs For Flooring Giant January 31, 2012 by Dave Haynes LA-based software firm UCView has posted a nice white paper about work it did with the world’s biggest flooring supplier, Georgia-based Mohawk Industries. It’s interesting because along with sorting out how to get HR and other company information out to masses of workers who don’t have or need company emails, the software is being used …
DSE Announces Content Award Finalists January 18, 2012 by Dave Haynes On the heels of announcing the Apex Award nominees for digital signage projects, the Digital Signage Expo folks have announced the finalists for its annual content awards. The awards “recognize originality in content applications tailored specifically for the many and varied global DOOH audiences. Nominees are content developers, whether advertising agencies, network operators or end …
DSE Announces 2012 Apex Award Finalists For Installations January 17, 2012 by Dave Haynes The Digital Signage Expo folks have announced 33 finalists for its Apex Awards, which celebrate innovation in the development and deployment of digital signage technology. The nominees in 11 categories were chosen from a field of 88 entrants, representing 18 countries. The judges were five industry journalists. <start mild rant> I don’t know who the judges are, …
AM Conference On Content Set For Jan. 24th In Toronto January 11, 2012 by Dave Haynes Maybe I have just been in this sector too long, or just too jaded, but my instant reaction to word of an event billed as the Digital Signage Masters Series: CONTENT is King – Best Practices is a plea to be shot and put out of my misery. Anyway, setting the hybrid over-grandiose/dead-tired event handle …
