Viral “Tidal Wave” Video Highlights New Era for Immersive Digital Signage December 12, 2025 by John Berkovich A video promoting Disney’s Percy Jackson and the Olympians, showing waves and fog pouring from a giant billboard, has gone viral, but beyond the immediate shock value, it shows the growing potential of creative, tech-driven digital signage and immersive external displays. This isn’t just a stunt; it could represent how brands and public venues are …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
ITN Brings IP Control Room Latency Down to 1–1.5 Frames Across Ten 4K Multiviewers December 10, 2025 by John Berkovich ITN Productions has put a new, fully IP production control room (PCR) on air, powering daily news bulletins for a major UK public broadcaster. The system is notable for delivering multiviewer latency of just 1–1.5 frames across ten 4K displays, a response time more commonly associated with baseband galleries than all-IP environments. Techex designed the …
Miami Again: Samsung Art Store Adds New Art Basel Miami Beach Collection December 9, 2025 by John Berkovich The invidis Executive Lounge wasn’t the only show related to Digital Signage in the last days. There was also the Art Basel Miami Beach. Yes you heard that right – Art Basel and Signage. Samsung has released its 2025 Art Basel Miami Beach Collection, adding a new digital exhibition of 24 contemporary artists to the …
Ffface Me Spins Out Loook-AI as AR Mirrors Move from Campaigns to Infrastructure December 8, 2025 by John Berkovich Ffface Me has spun off its smart-mirror work into a standalone platform called Loook-AI as demand shifted from one-off activations to repeatable, scalable deployments. What began as internal experimentation evolved into a product after brands asked for multi-location rollouts with consistent performance and minimal maintenance. The move separates agency-led creative work from a subscription-based product …
Boston Children’s and Soso Pilot Text-Driven “Gratitude Canvas” to Address Staff Burnout December 5, 2025 by John Berkovich Boston Children’s Hospital has launched a pilot of “Gratitude Canvas” with experiential design firm Soso, introducing an interactive digital installation aimed at supporting staff well-being through real-time expressions of appreciation. The project debuted in the hospital’s Department of Anesthesiology and uses a mobile-first system that lets employees send thank-you messages by text to a number …
On Running Builds Interactive ‘Movement Lab’ Inside Zurich Flagship Store December 4, 2025 by John Berkovich On Running has opened an interactive installation inside its Zurich flagship store that turns part of the retail floor into a working product demonstration space. The centerpiece, called the Movement Lab, is designed to show how the company’s footwear is built and how its cushioning system works through interactive displays rather than static merchandising. The …
Taiwan’s Space Theater Completes Dome Projection Overhaul with Laser System Upgrade December 3, 2025 by John Berkovich The Space Theater at the National Museum of Natural Science in Taichung has completed a major technology upgrade, replacing its legacy lamp-based projection system with six Christie Griffyn 4K35-RGB laser projectors. The project was commissioned in March and completed by the end of October, with the upgraded theater reopening to the public in November. First …
Puma Opens Largest European Flagship Store in London December 2, 2025 by John Berkovich Puma has opened its largest European flagship store on Oxford Street, adding a 24,000-square-foot retail location to one of London’s busiest shopping corridors. The two-floor store, located near Selfridges and Bond Street Tube Station, marks the company’s first flagship opening in Europe and expands its physical retail presence in the UK. The space carries Puma’s …
Musco Sports Lighting To Acquire Mobile LED Specialist Insane Impact December 1, 2025 by John Berkovich A notice that appeared to signal the shutdown of Des Moines, Iowa, USA–based Insane Impact has instead turned into the prelude to an acquisition deal that will fold the mobile LED display company into Musco Sports Lighting, with jobs staying in place and more on the way. Insane Impact, which builds mobile LED trailers and …
