Cranky Virtual T-Rex Greets Visitors To Down Under Dino Museum Show August 29, 2024 by Super User The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus named Victoria is greeting visitors to a new dinosaur exhibition. Victoria the T. rex is an interactive exhibition starring the real fossil skeleton of a 66-million-year-old Tyrannosaurus named Victoria. The show …
Fake And Faux OOH Are Becoming More And More Fact August 28, 2024 by Super User Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what has been dubbed fake DOOH over the past two years is really just a new chapter in a long-running story. The good news, however, is that audiences are now more aware …
OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content” August 23, 2024 by Super User This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written in the human approval of ads before they go up on screens as a best practice in an amended version of its Digital Billboard Security Guidelines. Those guidelines now include a …
New Cosm LED-Driven Shared Reality Venues Put Sports Fans In Primo Virtual Seats At Live Games August 22, 2024 by Super User Immersive is one of the more abused and misapplied pro AV terms out there, but a fast-growing entertainment company in LA is opening up what it calls shared reality venues that look very much like they genuinely immerse customers in viewing experiences – whether that’s live sports or custom-shot and edited films. The first location …
German Pro Basketball Club Makes Its Home Court A Giant Dynamic LED Video Floor August 21, 2024 by Super User Sports playing surfaces that are made of laminated glass and animated by LEDs have been demonstrated at special events all the way up to the skills challenges during the NBA’s all-star weekend, but never used as a permanent playing surface for professional leagues … until now. Sixteen:Nine’s German content partners at invidis have a post …
Local Miami Government Funds Test Of Real-Time, AI-based American Sign Language Messaging On Airport Digital Signage August 19, 2024 by Super User The Miami-Dade regional government is investing $100,000 into a UK company that will trial AI-driven text to sign language content on digital signage screens around Miami International Airport. Signapse’s platform takes real-time data from airport information systems, converts it to text, and that text is converted to overlays or picture-in-picture windows on screens that have …
Brick Statue of Aston Villa’s Iconic Lion Projection-Mapped At Football Club’s Reimagined Stadium Store August 16, 2024 by Super User Aston Villa is one of the bigger clubs in English football – with a history in Birmingham tracing back roughly 150 years, and a huge fan base that includes Prince William and American actor Tom Hanks. The club has had its ups and downs in top-flight footy, but the last couple of years have been …
Screenfeed Debuts No-Code Calendars App For Workplaces And Events-Driven Venues August 15, 2024 by Super User Screenfeed has launched a new app that enables its users to reflect meetings and events calendars on screens around a venue, without taking on a full meeting room signs software and/or hardware platform, or enabling that functionality in a digital signage CMS. The new Screenfeed Calendars app syncs with other calendars and uses selected elements …
This Elevator Cab Has 10 Big Screens On The Walls And Ceiling August 15, 2024 by Super User MORE than 25 years ago now, sheesh, I got into digital signage and DOOH by joining a company that was putting tablet-sized LCD screens up in the corner or over the entry doors of office tower elevators. That was a giant (and expensive) technical feat back then, and I never imagined what would be possible …
The Stunning, Timber-Filled Portland Airport Modernization Includes Twin 123-Foot Wide LED Walls Above TSA Checkpoints August 15, 2024 by Super User It has been a bunch of years since I have been in Portland, Oregon’s airport, but my memory is of a terminal that was due for a modernization (it was built in 1958). That’s now happened, and the refurbished PDX is now visually stunning, with new features that include two new LED video walls that …
