SMPTE Updates Engineering Report on AI’s Growing Role in Media Workflows December 23, 2025 by John Berkovich SMPTE has released an updated Engineering Report examining the impact of artificial intelligence on media production, distribution, and standards development, reflecting the rapid evolution of AI technologies since the report’s initial release in 2023. Developed in collaboration with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), the revised report stems from the …
Tui Brings Animated Holiday Elves to London Underground Escalators December 22, 2025 by John Berkovich Tui has launched a festive digital out-of-home campaign across the London Underground, extending its Christmas television advertising into high-traffic transit environments through animated escalator displays. Developed in partnership with Global’s Media & Entertainment group and post-production studio Pod Ldn, the campaign features 3D animated versions of Tui’s holidaying elves appearing on connected digital escalator screens, …
DFS Launches 4Court Media Retail Network for Fuel Dispenser Advertising December 22, 2025 by John Berkovich Dover Fueling Solutions (DFS) has launched 4Court Media, a retail media network that connects brands with consumers directly at the fuel dispenser. The platform expands advertising access to fueling locations, including independent retailers that are often difficult to reach through traditional national media buys. 4Court Media operates primarily on Wayne Ovation fuel dispenser screens, using …
Cleveland Museum of Art Deploys LED Video Walls for Renaissance Exhibition December 19, 2025 by John Berkovich The Cleveland Museum of Art has installed two LED video walls to support visitor engagement and conservation storytelling, using Planar displays mounted with Peerless-AV hardware and integrated by Zenith Systems. The most prominent installation is in the museum’s temporary Pintoricchio exhibition, which centers on Virgin and Child, a 15th–16th-century Renaissance painting. A 10-foot-by-10-foot (3.1 by …
Novisign Powers Digital Charging and Advertising Network at Mexico City International Airport December 18, 2025 by John Berkovich A large-scale digital charging and advertising network has been deployed at Mexico City International Airport (AICM) – one of the busiest in Latin America – serving more than 50 million passengers annually and combining passenger amenities with programmatic digital advertising. Working with integrator Spotted, the project includes a network of dual-sided charging kiosks paired with …
Liu Jo Logs 19M Impressions in Pan-European Programmatic DooH Campaign December 17, 2025 by John Berkovich Italian fashion brand Liu Jo has completed a multi-country digital out-of-home campaign across Europe, reporting more than 19 million impressions and a 25-point increase in brand consideration, alongside measurable store traffic in Spain. The campaign launched in Italy and expanded into Spain and Germany using a single programmatic buying setup handled by media agency Outsight …
Red Dot Digital Media Builds Interactive Vertical Jump System for AIM Sports Group’s New AIM+ Platform December 16, 2025 by John Berkovich Red Dot Digital Media has developed a new interactive system that digitizes how athletes measure their vertical jump, debuting at AIM Sports Group’s SoCal (Southern California) Cup Showcase boys’ volleyball tournament. The activation is part of Aim’s newly launched Aim+ digital platform, which uses AI to generate player analytics and performance insights. The system replaces …
Big Digital and Brightsign Power Immersive, Real-Time Fan Experience at the 2025 Ryder Cup December 15, 2025 by John Berkovich Bethpage Black delivered one of the most electric Ryder Cups in recent memory, with huge crowds, tight, nail-biting matches, and a New York energy that felt more like a heavyweight bout than a golf event at times. Amid the spectacle, Big Digital and BrightSign played a central role in reshaping the fan experience with a …
Stic Secures $10M Bridge Round, Pegs Valuation at $200M as It Pushes Deeper Into North America December 12, 2025 by John Berkovich Stic, a Los Angeles–based startup focused on vehicle-based out-of-home advertising, says it has raised a $10 million bridge funding round that lifts the company’s valuation to US$200 million and will be used to accelerate expansion across the U.S. and Canada. Founded in 2023, Stic operates a platform that connects brands with everyday drivers, paying participants …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
