Introducing DOOHgood: digital screens for relief efforts and causes April 28, 2011 by Super UserDOOH4relief was the near-instant and widely embraced effort to use Digital OOH and digital signage screens to drive donations to the Red Cross societies in several countries to relief efforts in Japan. We need to develop some numbers around that still, but what was clear is that the spots produced by companies ran on scores …
Putting the social buzz in venues by going big April 26, 2011 by Super UserThink about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and the idea of making the buzz – the social stream of what people are thinking and talking about – the primary element of the visual landscape in those settings. When shoppers …
If you develop content in the digital signage sector, read this stuff! And yes, that's an order. April 20, 2011 by Super UserIf you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the software firm Wirespring and one of the truly smart people in this business. While some folks have built a name for themselves by grabbing any microphone in reach, Gerba has pretty …
DOOH4Relief Update: Numbers wanted; effort to continue and grow April 12, 2011 by Super UserIt has been a month since the Japan disaster and while the nightmare is far from over there – the nuclear accident now ranks at the same level as Chernobyl – it’s time to start looking at what was done at this end and what that means going forward. We know the DOOH4Relief spots that …
Artisan running Good, Bad and Ugly GlobalShop review April 6, 2011 by Super UserThis is interesting and quite clever. The Toronto merchandising and design firm Artisan Complete is doing a Globalshop Review on Friday, over lunch, at its studio at 331 Amber Street in Markham. We will walk you through a summary of this years Outstanding Merchandising Achievement Awards, highlighting the best design (and some bad) work from …
DOOH4Relief Update: New spot for non-SMS sites April 2, 2011 by Super UserChuck Gose from MediaTile kindly put the word out about the DOOH4Relief effort to some of the company’s corporate communications clients, and we know pharma giant is running a spot on screens at its corporate headquarters. But Gose also mentioned some companies will not be able to run the spots because so many of their …
Two weeks after the quake, but DOOH4Relief still needed March 25, 2011 by Super UserIt has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to the latest Middle East conflict, and the new season of Dancing with the Stars, the troubles in Japan are still very real, and help will be needed for a long time. …
Do infomercials make sense for Digital OOH Networks? March 24, 2011 by Super UserrVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials – to bring those ads to Digital OOH networks. “We, at GIS, always strive to find innovative and effective ways to ‘Reach out to the World’ and are very excited about …
Video: DOOH4Relief spot by Cineplex Digital Solutions March 23, 2011 by Super UserThis is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is longer and allows time for the call to action to be absorbed. 3 – It will run in movie theatres across Canada before Hollywood movies start, but is ALSO available* for …
DOOH4Relief: Latest available video March 22, 2011 by Super UserThe quality of the creative work coming from companies and individuals – all on a voluntary basis – to help drive donations for Japanese relief has been terrific. This is the latest DOOH4Relief piece, and what’s really interesting here is this is not so much a company as three people collaborating on a piece that …
