Red Stripe Takes Brand Experience To A Corner Shop November 28, 2012 by Dave Haynes This is just terrific. Jamaican beer brand Red Stripe worked with ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) on a fun brand experience set-up in a London corner shop. The clever people behind it rigged merchandised products and objects in the shop to start playing a classic piece …
Project Profiles: Barneys Lights Up Massive Holiday Display Using MicroTiles November 15, 2012 by Dave Haynes The holiday season is underway in New York City and the windows of the larger, flashier stores are getting dressed up once again. One of the most, at least seemingly, ambitious projects this year appears to be a massive multimedia installation at Barneys. The fashion retailer’s flagship store at 660 Madison Avenue has several configurations …
Damn, They’re Low On Full Sail Hopfenfrisch! November 15, 2012 by Dave Haynes A reader saw the post a few weeks back about a digital menu board for beers on tap, and pointed out there is another company also doing that – with some pretty clever enhancements. Portland-based Digital Pour has a menu board that shows what’s on tap in a bar, but is also the front-end of …
Project Profile: Queue Content Gets DSA’s Content Crown November 12, 2012 by Dave Haynes TEP VQ from Two West on Vimeo. Kansas City-based firm Two West does a lot of work for Sprint (also based in KC), including creative that won the DSA Crown last week for Point of Wait (less than $10,000 budget). The work was for Total Equipment Protection, one of the spots used by Sprint in its “merchantainment” channel intended …
Project Profile: Guessing Spice Program Gets DSA Crown November 12, 2012 by Dave Haynes The DSA Crown Award for Point of Sale with s content budget of $10,000 or more went to McCormick for its Guess That Spice, with content done by 5th Screen Digital Services and using HP hardware. Spices giant McCormick & Company Inc. opened the doors to its first retail destination, McCormick World of Flavors, in Baltimore’s Inner …
Project Profile: DSA Crowns Monterey Bay’s 150 Feet Of Awesome November 12, 2012 by Dave Haynes Gold in the recent DSA Crown awards for content to the Monterey Bay Aquarium and mediaco Inwindow Outdoor, in the Category – Point of Transit ($10,000 or more). The “150 Feet of Awesome” campaign used interactive screens to encourage people to “Share the Experience, and Share the Love” of the west coast marine center (been …
Project Profile: DSA Crown-winning BBVA Roll-out November 12, 2012 by Dave Haynes Here’s another look at the BBVA bank job in Spain that won the DSA Crown Award: Category – Point of Wait ($10,000 or more) Gold: BBVA Flagship, submitted by John Ryan As I wrote earlier this year: The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has …
Project Profile: DSA Crown-winning Mercedes “Visualizer” November 12, 2012 by Dave Haynes Here’s the DSA Crown award winner from last week in: Category – Point of Sale (content budget less than $10,000) Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and …
Awards: Two West Takes The DSA Creative Crowns November 9, 2012 by Dave Haynes The Digital Screenmedia Association found some electricity in New York and had its DSA Crown Awards the other night, following the first day of the just-wrapped Customer Engagement Technology World. There were awards in several categories and the big winner was the Kansas City-based firm Two West, which does a pile of work for Sprint …
Project Profile: East Side Mario’s Menu Boards November 6, 2012 by Dave Haynes Aaron Campus of Blink Multimedia – a digital signage-focused creative shop in the Toronto area – sent along pix of work he did for a fast food extension of the restaurant chain East Side Marios. Campus has been doing stuff in this space forever, including some big boards in Times Square, so he understands the …
