Flypaper’s New Marketplace Doesn’t Stick November 6, 2012 by Dave Haynes For a couple of years now various vendors have been quietly telling me of their plans to develop a content marketplace that would enable their own clients, and people using other services or platforms, to have a central clearing house for content. It is something that’s absolutely needed and would be effective in putting network …
Project Profile: Four-zone Content In New Thai Fast Casual Cafe November 5, 2012 by Dave Haynes Dee Daa Restaurant Digital Signage Network from ARSENAL MEDIA_DEMO ZONE on Vimeo. Back in late spring I was contacted by an entrepreneur who was in the final stretch of opening a fast casual Thai restaurant – Dee Daa – in midtown Manhattan and needed some help sorting out what to do in terms of the …
Software Stitches 5K Videos Into Huge Panoramic Video Walls, In Real Time October 22, 2012 by Dave Haynes You may recall a few months back a post about a Toronto company that has some crazy software that enables infinite zooming on a touchscreen. Content Interface has shown the software at a few trade shows and at the Preset DSE party, and I am surprised it has not found its way into more video …
Sightings: Qdoba Digital Menu Board System October 17, 2012 by Dave Haynes The photo doesn’t do it justice, but here’s a digital menu board set-up at a Qdoba Mexican fast food place at Newark’s airport. I grabbed a shot because it is one of those rare cases where the menu board is not jammed with information and you can actually read the selections from a distance. I’m …
Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores October 4, 2012 by Dave Haynes Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores in the US. The new Build-A-Bear store design reflects two years of work updating the interactive, digital and overall customer experience in stores. For the unfamiliar, the store is about making …
Guest Post: Exploring CMS Workflow – Presided by Royal Bloodlines October 2, 2012 by Michael Arnett We often hear about content being king, and either context, communication or collaboration being queen, depending on whom you ask. Those ceremonial drums continue to beat mercilessly, and for good viewing reason. Behind the screen, however, whether relevant, beautifully collaborated content radiates throughout the royal castle, there still neeDS to be some kind of mechanism …
Project Profile: Hyperlocal Ad Network Expanding In Phoenix September 21, 2012 by Dave Haynes Unified Brand has been taking an interesting run at the whole hyperlocal digital network concept in the Phoenix area, and has now expanded into a sports center. Aspire Kids Sports Center now has five HD displays in its facility, running a mix of licensed videos and other digital material from content providers like CBS, and syndicated health and …
Company Offers Free All You Can Eat Stock Video Library For A Week September 20, 2012 by Dave Haynes I don’t know a thing about a company called VideoBlocks, but I do know motion graphics designers save a lot of time and control costs by using things like stock video and animations to build ads and messaging spots. So that community will be intrigued by an offer that came in via email this morning that provides “7 …
Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall September 18, 2012 by Dave Haynes Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how that Cheryl Cole interactive dance thingie worked with Screenreach at a UK shopping mall. To promote the UK pop star’s new album, A Million Lights, ClearChannel UK worked with with TED@MediaCom …
Research: Advice, Opinions Trusted; Display Ads, Not So Much September 17, 2012 by Dave Haynes The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of paid advertising, ie TV, print, digital, radio. What’s interesting is how little trust people put in just plain advertising and how much more they do in recommendations from peers. “Recommendations from …
