THIS is how to develop a Digital OOH media kit July 5, 2011 by Super User UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook – described as a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the UK’s digital OOH sector. In some respects, it …
Cosmopolitan’s digital signage lobby wins at Cannes July 3, 2011 by Super User I think it’s fair to suggest that the creative side of the digital signage business has a long way to go, but it’s also important to note there is some amazing work being done in the space. Consider the huge international award a digital signage project just won … Digital Signage Expo has a …
LocaModa fires up social media-driven Community Board for Digital OOH networks June 29, 2011 by Super UserLocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, dynamic social element to the programming mix they power for clients. Graphically, says the release, Community Board 1.0 looks like a traditional community board and features the ability for consumers and …
Tickers and zoned screens need to be the exception, not the rule, in digital signage June 24, 2011 by Super UserI was struck at InfoComm by the way technology, good creative and actual thinking were resulting in some really strong content on big fella video walls and totems around the trade show. It’s nice to see how far the industry has moved in really thinking through an idea and execution. On the other hand, I …
Aerva wins NYC Port Authority media curtain software deal June 15, 2011 by Super UserThis is probably not a big money deal, in terms of numbers of licenses, but a nice win nonetheless for Aerva because of the very high profile. The Boston-based software company won the deal to drive the 6,000 sq. ft. LED media curtain facade on New York Port Authority Bus Terminal. The “Mediamesh” goes live …
LoveContent judges decide what they really loved May 13, 2011 by Super UserUK-based industry group The Screen has released its LoveContent Awards nominee list, with winners to announced at next week’s big ScreenMedia Expo 2011 in London. The judging panel worked their way through over 120 submissions to single out 13 of the very best digital-out-of-home campaigns across the five creative award categories. The nominations covering the …
NYC's Port Authority Terminal to be giant media facade May 11, 2011 by Super UserHat tip to OOH-TV for flagging this … You’d have to think Times Square is pretty much wall-papered with LEDs and there’s not much else to slap a digital ad onto … so A2AMedia has gone a few blocks west and done a deal to surround much of the New York Port Authority Terminal with …
Flypaper acquired by eLearning firm May 11, 2011 by Super UserFlypaper Studio, which has been marketing a toolset that simplifies creating Flash content for digital signage, has been acquired by Trivantis, a company largely in the eLearning space. The announcement was made at the start of Trivantis’ user conference for its Lectora product. The transaction, says the release, combines Trivantis’ deep expertise and relationships in …
New regional tourism hub near Montreal has digital everywhere May 11, 2011 by Super UserArsenal Media has been working for at least a year on a new regional tourism centre in the Montreal area, and the facility is now open and the content firm can make some hay about their work inside. The new Maison du tourisme de la Montérégie (MTM) at Quartier DIX30 in Brossard (attention hockey fans, this …
Alpha Video opens ready-to-serve content store May 4, 2011 by Super UserWe’re starting to see more content suppliers create original or re-purpose existing material to sell and re-sell across the sector. The latest is Twin Cities-based Alpha Video Creative, which has announced an online store where integrators and network operators can go to buy “soft” content to fill out their playlists. The material includes packs of …
