New DOOHgood Creative Available For Tornado Relief March 12, 2012 by Super User We have another great spot developed for DOOHgood, again focused on raising funds to help recent and future (unfortunately) victims of tornadoes in the United States. The traditional tornado season hasn’t even really started, but as well all know it has been deadly. We’re asking Digital OOH and non-advertising networks to run these spots in …
188 Feet of Preset Group Logo March 12, 2012 by Super User I usually do everything in my power to get the hell out of the way when cameras get pointed at me, given how much the camera lens doesn’t love me. But this was too cool to pass up. Among the things we did for the big Preset Group mixer last week was get some time …
DOOHgood: 2012 Tornado Relief Spot Ready For Download March 5, 2012 by Super User The guys at Insteo have two trade shows this week and are a big part of the Preset DSE Mixer, as well, but they still took time this weekend to build a new ad spot for the 2012 tornado outbreak that laid waste to entire towns in Indiana and surrounding states. The American Red Cross …
Support “A Million Hearts To Japan” March 5, 2012 by Super User [youtube id=”nxTEkSFPius” width=”600″ height=”350″] Neil van Wouw is the transplanted Canadian in Japan who, for the past year, has been working tirelessly to keep Japan’s recovery in the spotlight through micro-documentaries intended for Digital OOH networks. Neil is in Las Vegas this week and sent a note last night asking for help to send “A Million …
Cirque Coming To DSE … Well Sorta February 29, 2012 by Super User [youtube id=”2Rrree9VV3M” width=”600″ height=”350″] Arrangements have come together to get a version of the BuzzWall that Arsenal Media did for Sun Life Financial and put it in the Christie booth next week at DSE in Las Vegas. The experiential wall has Christie’s MicroTiles as the focal point, and Arsenal’s content is as good as always, …
Hellberg: Get Your Story Right February 29, 2012 by Pat Hellberg My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of the world’s great brands behind him, ex-Nike guy Pat is one of too few “experts” in this sector who can speak with genuine authority about content. As DSE approaches next week, …
Interview: Screenfeed’s CEO On Adding Video To Service February 17, 2012 by Super User Jeremy Gavin is the CEO/Founder of Minneapolis-based Screenfeed, which provides licensed content feeds to digital signage and digital OOH networks. The four-year-old company started with still images and headlines, but has recently added full screen video clips. I asked Jeremy to field a set of questions about the service: So you’ve added video feeds to …
Four Low-Cost Options For Digital Signage Creative February 16, 2012 by Super User If you want really great, visually compelling and impactful creative for your digital signage network, you’re going to pay handsomely for it because talent has a price. But new online tools are emerging that can seriously cut costs on some of the advertising and marketing creative that will never have much in the way of …
AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations February 13, 2012 by Super User From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because the advertisers have one or maybe a small handful of spots they want to run, and not a lot of variety in how they need to be placed and run. So …
Interactive: Starry Night Set In Motion February 11, 2012 by Super User [vimeo id=”36466564″ width=”600″ height=”350″] Oh wow. As seen on tech blog The Verge, Greek visual artist Petros Vrellis has taken one of the most famous paintings ever done and made it into an interactive, multi-touch project. Van Gogh’s “Starry Night” uses “80,000 ‘particles’ which flow around the 1920 x 1080 resolution environment at 30 frames …
