Digital Signage: Passive Persistent Presence October 20, 2014 by Todd Lewis Guest Post: Mike Strand, StrandVision Lots of us get wrapped up in digital signage technology, and forget that the most important differentiator of digital signs is that they are passive in their communication, persistent with various messages driving home the same point and physically present. Think about it. Almost every advertising medium requires a conscious …
Auto Ad Becomes Snowmobile Ad October 17, 2014 by Dave Haynes I was explaining to a business contact one of the big keys to Spotomate is malleable templates, and while I have seen that work, I wanted to try it and back up the assertion that a template built for one kind of products can pretty easily be used for something quite different. Here’s a car ad, …
Free Download: Halloween Greeting October 15, 2014 by Dave Haynes Charlotte solutions provider 11 Giraffes has posted a free HD video download of a Happy Halloween greeting useful on just about any network. There are no evident strings attached, and no branding. I’ll make the reasonable assumption this drives some curiosity and traffic to the website.
We’re All Content Creators, So How Do We Curate It All? October 15, 2014 by Dave Haynes We’re all content creators now, and we’re all producing content in some form that could, in theory, find its way on to digital screens. We take photos and shoot videos with our phones, and post them to social channels. We make snarky comments and tweet them. Most of it should stay where it is, but …
HTML5 Now Far Outstrips Flash For Supported Media Environments October 8, 2014 by Dave Haynes Were there any doubts about the adoption rate for HTML5 and the argument that Adobe Flash was still the way to go for malleable, update-able motion graphics on digital signs, take a look at this graphic from Neuranet, the Toronto start-up that does HTML5 ad authoring. HTML5 caught up to Flash a year ago, and …
Projects: Stanford 60-Seat Classroom Gets Wall-Eating 192-MicroTiles Array October 6, 2014 by Dave Haynes Here’s a 32-unit wide by 6 high wall of Christie MicroTiles in a 60-seat, yup, classroom at Stanford University. Yes, that’s 192 Tiles eating pretty much a whole wall in the Wallenberg Hall, which is used for journalism and social sciences classes, as well as some special events. Wow. Reports Christie: Opened in 2002, the Wallenberg …
If Your Job’s About Effective Digital Signage, You Want To Be At Xlab October 2, 2014 by Dave Haynes With DSrupted, a speaking thing earlier this week and a quick 1-day run through G2E out of the way, I’m now looking forward to my next conference -SEGD’s Xlab 2014 in New York on Nov. 6th. It will be a kooky few days because there’s also the DPAA’s annual event, CEW (formerly CETW and before …
Projects: Interactive Gesture Wall For Sick Kids September 19, 2014 by Dave Haynes The Nemours/Alfred I. duPont Hospital for Children in Wilmington, Delaware has turned on an interactive “Discovery Zone” video wall that works of Kinect2 gesture technology and shows on 45 NEC 46-inch displays. The 50-foot wide by 9-foot tall wall is located in a new atrium area of the hospital. It’s designed to allow up to 30 kids, …
Letting Go of Control: Social Media Signage and User Generated Content August 28, 2014 by Tim Griffin Guest Post: Ryan Gushue, Enplug One of the oft repeated axioms in the industry is “Content is King.” You may have a flawless hardware implementation and a perfect software configuration — but without a comprehensive content strategy, your project is destined for mediocrity. Traditional solutions to this issue range from paying a content provider, to …
Why A Giant Bunny Is All Over Digital Signage Demo Screens August 28, 2014 by Dave Haynes Ever wonder why you see this animated character on so many demos for digital signage displays and software” Two words: Open Source. The 10-minute animated short Big Buck Bunny is a 2007-8 production underwritten by a foundation that also has free, open animation software. This was a way to push the capabilities of the software. The …
